Daisy Knatchbull: The Savile Row Pioneer Redefining Women’s Tailoring

Daisy Knatchbull is a British fashion designer, entrepreneur and founder of Knatchbull, formerly known as The Deck London. Her full name is Daisy Isadora Louise Knatchbull. She was born on 5 October 1992, which makes her 33 years old in 2026.

She is best known for creating a women-focused tailoring house on Savile Row, the historic London street famous for bespoke suits. For many years, Savile Row was seen as a place built mainly for men’s tailoring. Daisy changed that idea by building a brand focused fully on women.

Her work stands out because it mixes classic British tailoring with modern female confidence. She did not simply create another fashion label. She entered one of the most traditional parts of British fashion and made space for women in a stronger, more direct way.

Daisy Knatchbull Quick Info

Daisy Knatchbull Age

Daisy Knatchbull was born on 5 October 1992, making her 33 years old in 2026. Her young age highlights her impressive success as a Savile Row fashion entrepreneur globally.

Daisy Knatchbull Education and Early Interests

Daisy studied at Benenden School, one of Britain’s well-known independent schools for girls. Her school years helped shape her confidence, style and interest in women’s leadership. Benenden has a strong history of educating women who later move into public life, business and creative industries. This background fits Daisy’s later work as a founder and brand leader.

University of Leeds

After school, Daisy studied at the University of Leeds. Her degree was in Philosophy, Psychology and Scientific Thought. This subject choice shows an interest in ideas, behaviour, people and how society thinks. That type of education also suits a founder. Building a fashion brand is not only about clothes. It is also about understanding identity, confidence, culture and the way people want to feel.

Daisy Knatchbull Career Before Her Own Brand

Early Fashion and Media Work

Before launching her own company, Daisy worked in fashion media and luxury style. She gained experience at names such as The Sunday Times Style, where she assisted the fashion director. This gave her insight into fashion storytelling, editorials, styling and brand image. She also worked with Mother of Pearl, Purple, Spear’s Magazine and the Evening Standard. These early roles helped her understand the media side of fashion and luxury culture.

H. Huntsman & Sons on Savile Row

A major step in her career came when she joined H. Huntsman & Sons, one of Savile Row’s historic tailoring houses. She worked there in PR, marketing, events and communications. Her time at Huntsman was important because it placed her inside the world of fine tailoring. She learned how the industry worked, how clients were served and how powerful a well-cut suit could be. It also showed her a gap. Savile Row had a strong history for men, but women did not have the same tailored experience. That gap later became the reason behind her own business.

Daisy Knatchbull and the Royal Ascot Moment

Top Hat and Tails

One of the most important moments in Daisy’s story came at Royal Ascot. In 2016, she wore a traditional morning suit, including top hat and tails, in the Royal Enclosure. This was a bold fashion choice because women were usually expected to follow a different dress code. Her outfit gained strong attention and helped start a wider conversation about women, tailoring and formal dress.

How the Moment Inspired Her Brand

The Royal Ascot moment helped Daisy see how powerful women’s tailoring could be. A suit could be elegant, formal, feminine and strong at the same time. Instead of only wearing tailored clothes herself, she decided to create a place where other women could enjoy the same confidence. This idea became the base of her brand.

Daisy Knatchbull and the Birth of Knatchbull

Founding The Deck London

In 2019, Daisy founded The Deck London. The brand was created as a tailoring house for women and became known as Savile Row’s first tailoring house with a shopfront dedicated exclusively to women. This was a major achievement. Savile Row is one of the most famous tailoring streets in the world, but its history had been built mainly around men. Daisy brought a new voice to that space.

Rebrand to Knatchbull

The Deck London later became Knatchbull. The rebrand gave the business a more personal identity and connected it directly with Daisy’s name. The brand now stands for women’s tailoring, sharp design, responsible business and modern British luxury. It offers bespoke, made-to-measure and ready-to-wear pieces for women who want clothes with structure, power and elegance.

Daisy Knatchbull as Founder and CEO

Building a Women-First Tailoring House

As founder and CEO, Daisy has shaped the brand around women. Her idea is not to copy men’s tailoring and simply resize it. Her brand creates tailoring for women’s bodies, women’s lifestyles and women’s needs. This makes her work different. The suits are not costumes. They are made to support the wearer’s confidence, comfort and identity.

Sustainable Fashion

Knatchbull also places importance on sustainable fashion. The brand has been linked with B Corp certification, which shows care for social and environmental standards. In modern fashion, this matters. Many customers now want quality clothing that lasts longer and avoids waste. Tailoring naturally supports that idea because a good suit is designed to stay useful for years.

Daisy Knatchbull Brand Style and Clients

What Makes the Brand Different

Knatchbull is known for clean lines, strong shapes and a refined British style. Its suits often feel sharp but not harsh, classic but not old-fashioned. The brand appeals to women who want elegance and authority. Its pieces can suit business, events, weddings, public appearances and personal style.

Famous Clients

The brand has attracted famous clients from fashion, film, royalty and business. Well-known women connected with the brand include names such as Kate Moss, Twiggy, Elizabeth Hurley, Thandiwe Newton, Lauren Hutton and Catherine, Princess of Wales. This has helped the brand gain global attention. When respected women choose a label, it strengthens the brand’s place in luxury fashion.

Daisy Knatchbull Company Details

Daisy is connected with The Deck Enterprises Limited, the company behind the original brand structure. Companies House records give her full name as Daisy Isadora Louise Knatchbull, date of birth as October 1992, nationality as British and country of residence as England. She became an active director of The Deck Enterprises Limited on 3 July 2018. The company is connected with 32 Savile Row, London, which places her business directly in the heart of British tailoring. These company details support her role not only as a designer but also as a business leader.

Daisy Knatchbull Family Background

Parents

Daisy is the daughter of The Hon. Philip Wyndham Ashley Knatchbull and Atalanta Cowan. Her father, Philip Knatchbull, is a British film entrepreneur and former long-serving CEO of Curzon. He comes from the Knatchbull-Mountbatten family, which has strong links to British aristocracy, cinema and royal history. Her mother, Atalanta Cowan, was Philip’s first wife. Daisy is their daughter from that marriage.

Siblings

Daisy has two younger paternal half-brothers: Freddy Knatchbull and John Robin “Rocky” Knatchbull. They are children of Philip Knatchbull and Wendy Amanda Leach. Freddy Knatchbull is known as a model and cast member of Made in Chelsea. Rocky Knatchbull is her younger half-brother. Phoebe Knatchbull is also connected with the wider family as a step or family sister figure through Wendy’s earlier family life.

Daisy Knatchbull Grandparents and Great-Grandparents

Paternal Grandparents

Daisy’s paternal grandfather was John Ulick Knatchbull, 7th Baron Brabourne. He was a British peer and film producer. Her paternal grandmother was Patricia Knatchbull, 2nd Countess Mountbatten of Burma. Patricia was the elder daughter of Lord Louis Mountbatten. Through these grandparents, Daisy belongs to the Knatchbull-Mountbatten line.

Great-Grandparents

Daisy’s great-grandfather was Louis Mountbatten, 1st Earl Mountbatten of Burma. He was a major British naval officer, statesman and royal-family figure. Her great-grandmother was Edwina Ashley, Countess Mountbatten of Burma. Edwina was known for her public service and humanitarian work. This family history gives Daisy a strong connection to British aristocratic life, but her own career has been built through fashion and business.

Daisy Knatchbull Royal Connection

Daisy has a distant royal-family connection through the Mountbatten line. She has been described as a third cousin of Prince William and Prince Harry. This connection adds interest to her public image, but it is not the main reason for her success. Her reputation comes from the work she has done in fashion, especially her role in opening Savile Row further to women.

Daisy Knatchbull Partner and Engagement

Giovanni Damiani

Daisy is engaged to Giovanni Damiani, an Italian music executive. He is known by the Instagram handle gionzydamiani. The couple announced their engagement in April 2026. The announcement came from The Bahamas, with the caption “Getting hitched” and a playful turtle ring moment.

Husband Status

Daisy does not have a confirmed husband yet. The correct relationship status is engaged. Giovanni Damiani is her fiancé. This is important for article accuracy. Calling him her husband would be wrong unless a marriage has been confirmed.

Daisy Knatchbull and Kultura Magazine

Daisy is also connected with Kultura Magazine as Editor-in-Chief. This adds another creative role to her career. Kultura focuses on culture, women, style and ideas. Her role there fits her wider public image as a founder who is interested not only in clothes but also in female voices and modern identity. This shows that her work is moving beyond tailoring alone. She is building a wider creative platform.

Daisy Knatchbull Public Image

Daisy’s public image is polished, modern and confident. She represents a new type of British luxury founder: someone with heritage, but also with a clear business mission. She is stylish without being only decorative. She speaks through sharp tailoring, brand building and female-led design. Her story works well because it has contrast. She comes from an old family, yet she is changing an old industry. She respects tradition, yet she challenges it. She understands Savile Row, but she also knows it needed to serve women better.

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Daisy Knatchbull Net Worth

Daisy’s exact net worth is not confirmed by formal records. Her financial position is linked with her fashion company, directorship, brand value, media work, public appearances and family background. However, no trusted public financial document gives a confirmed personal figure. The most accurate wording is that her net worth has not been formally confirmed. Her real value in the fashion world is easier to understand through her brand influence. She has created a recognised women’s tailoring business on one of the most famous tailoring streets in the world.

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Daisy Knatchbull Legacy in Fashion

Daisy’s biggest achievement is not just opening a shop. It is changing what Savile Row can mean for women. She helped prove that women want proper tailoring, not watered-down versions of men’s suits. She gave women a place where they could be measured, styled and served with the same care long given to male clients. Her work also supports a wider shift in fashion. Women’s power dressing today is not about copying men. It is about confidence, craft and personal identity.

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Conclusion

Daisy Knatchbull is a 33-year-old British fashion designer, entrepreneur and founder of Knatchbull, formerly The Deck London. Born on 5 October 1992, she has become one of the most important modern names on Savile Row. She studied at Benenden School and the University of Leeds before working in fashion media and at Huntsman. In 2019, she founded a women-focused tailoring house that changed the way many people saw Savile Row.

Her parents are Philip Knatchbull and Atalanta Cowan. Her half-brothers are Freddy Knatchbull and John Robin “Rocky” Knatchbull. Her family line connects her to Lord Louis Mountbatten, but her career stands on its own. She is engaged to Giovanni Damiani and continues to lead a growing fashion brand with a strong voice in women’s tailoring. Her story is one of heritage, courage, style and business vision.

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FAQs

1. Who is Daisy Knatchbull?

Daisy Knatchbull is a British fashion designer, businesswoman and founder of Knatchbull, formerly The Deck London. She is known for creating a women-focused tailoring house on Savile Row.

2. How old is Daisy Knatchbull?

Daisy Knatchbull was born on 5 October 1992. She is 33 years old in 2026.

3. Is Daisy Knatchbull married?

Daisy Knatchbull is not confirmed as married. She is engaged to Italian music executive Giovanni Damiani, with the engagement announced in April 2026.

4. Who are Daisy Knatchbull’s parents?

Daisy Knatchbull’s parents are The Hon. Philip Wyndham Ashley Knatchbull and Atalanta Cowan.

5. Who are Daisy Knatchbull’s siblings?

Daisy Knatchbull’s younger paternal half-brothers are Frederick “Freddy” Knatchbull and John Robin “Rocky” Knatchbull. Phoebe Knatchbull is connected as a step or family sister figure through Wendy Leach’s marriage to Philip Knatchbull.