Florence Huntington-Whiteley: The Creative Force Shaping Fashion, Talent and Modern Retreat Culture

Florence Huntington-Whiteley is a British model, creative professional, community builder and founder whose career sits at the meeting point of fashion, talent, wellness, culture and human connection. Born in January 1992, she is 34 years old in 2026 and belongs to one of Britain’s recognisable fashion families. Her full name, Florence Amelia Huntington-Whiteley, is connected with formal company records, while her professional identity is widely known through modelling, brand work, Off-Season, CogDis and her association with The 400 Club.
She is the younger sister of Rosie Huntington-Whiteley, the international model, actress and entrepreneur known for her work with Victoria’s Secret, Burberry, beauty ventures and major film appearances. Yet Florence has developed a distinct path of her own. Rather than building a career only through traditional modelling, she has moved through brand strategy, talent relationships, creative ethics, retreats and community-led experiences.
Her story is not simply about fashion. It is about intuition, people, energy, culture and the ability to create spaces where high-performing individuals can reconnect with themselves and others.
Florence Huntington-Whiteley Quick Info
| Field | Details |
|---|---|
| Full Name | Florence Amelia Huntington-Whiteley |
| Known As | Florence Huntington-Whiteley |
| Date of Birth | January 1992 |
| Age | 34 years old as of 2026 |
| Nationality | British / English |
| Country of Residence | England |
| Birthplace / Roots | Devon, England |
| Current Base | London, England, United Kingdom |
| Profession | Model, creative professional, founder, community and events lead |
| Current Role | Community & Events Lead at The 400 Club |
| Business Venture | Founder of Off-Season |
| Company | OFF-SEASON WORLD LTD |
| Company Role | Director |
| Appointed Director | 11 September 2024 |
| Previous Company | COGDIS LTD |
| CogDis Role | Co-Founder and Director |
| Nike Role | Brand Manager |
| Nike Career Period | October 2014 – September 2020 |
| Other Work | Lead Host at ColourFeel; Client Connector and Talent Management at Moda Management Global |
| Education | University of Leeds |
| Degree | Bachelor’s degree in Near and Middle Eastern Studies |
| Study Years | 2011 – 2014 |
| Grade | 2:1 |
| Parents | Charles Andrew Huntington-Whiteley and Fiona Huntington-Whiteley |
| Siblings | Rosie Huntington-Whiteley and Toby Huntington-Whiteley |
| Famous Sister | Rosie Huntington-Whiteley |
| Brother | Toby Huntington-Whiteley |
| Partner | No current romantic partner is publicly confirmed |
| florence.uk | |
| Instagram Bio Link | Off-Season and Tess Management |
| Followers | About 13.8K |
| Wikipedia | No dedicated Wikipedia page |
| Known For | Fashion, modelling, Nike brand work, Off-Season retreats, talent relationships and community building |
Florence Huntington-Whiteley Age
Florence Huntington-Whiteley was born in January 1992, making her 34 years old in 2026. Her age connects with her established career in modelling, brand work and Off-Season.

Florence Huntington-Whiteley Parents and Early Life
Florence Huntington-Whiteley comes from the Huntington-Whiteley family of Devon, England. Her parents are Charles Andrew Huntington-Whiteley and Fiona Huntington-Whiteley. Growing up in a family connected with British style, culture and media gave Florence early exposure to creativity, fashion and public-facing industries.
Florence Huntington-Whiteley Siblings
Florence Huntington-Whiteley has two siblings: Rosie Huntington-Whiteley and Toby Huntington-Whiteley. Both have their own presence in fashion, media, fitness and lifestyle culture.
Rosie Huntington-Whiteley
Rosie Huntington-Whiteley is Florence’s sister and an internationally recognised model, actress and entrepreneur. She is also well known for her long-term relationship with Jason Statham, the British actor and action-film star. The couple have been together since 2010 and became engaged in 2016.
Toby Huntington-Whiteley
Toby Huntington-Whiteley is Florence’s brother. He is active in fashion, fitness and lifestyle circles, sharing a Paris-London presence with Noa Huntington-Whiteley. He is also connected with Out Sports Club, adding another modern lifestyle and wellness dimension to the Huntington-Whiteley family.
Education and Academic Foundation
Florence studied at the University of Leeds from 2011 to 2014. Her degree was in Near and Middle Eastern Studies, and she achieved a 2:1. This academic route reflects a broader curiosity about culture, language, place and identity. It also helps explain her later work in relationship-building, cultural strategy and community development. Her university years came before a long period in brand marketing, where understanding people, values and social context became central to her work.
Florence Huntington-Whiteley and Her Modelling Career
Florence has worked as a model and is associated with professional representation in the fashion industry. Her Instagram biography connects her with Tess Management, while modelling platforms and agencies have connected her with international fashion representation. Her visual identity is calm, understated and contemporary, with a natural editorial quality that suits modern fashion, lifestyle and creative campaigns.
Her modelling career has never felt separate from her wider creative life. Instead, it functions as one part of a larger professional world that includes brand work, community, retreats and cultural projects. This gives her a different position from many models. She is not only in front of the camera; she is also involved in the strategy, talent and human relationships behind creative industries.
Physical Modelling Details
Professional modelling data has associated her with a height of about 5 feet 10 and a half inches, or roughly 179 centimetres. She has brown hair and brown eyes. These details support her work within fashion and editorial modelling, but they represent only one side of her identity. Her strongest professional value lies in her blend of presence, people skills, fashion understanding and emotional intelligence.
A Career Built on Talent, Energy and Relationships
Florence describes her career as one built around what she loves: connecting with people, scouting and nurturing talent, and creating lasting relationships. This theme runs through every stage of her working life. Her strengths include spotting potential, offering direct feedback, creating meaningful connections and bringing positive energy into professional environments.
She has described herself as someone people rely on for guidance, support and joy. That quality is especially relevant in industries such as fashion, sport, music and entertainment, where relationships often determine the success of a campaign, collaboration or creative partnership.
Brand Work at Nike
One of the strongest chapters in her career was her role at Nike. Florence worked there full time from October 2014 to September 2020 as a Brand Manager in London. Her focus was entertainment and influencer brand management, particularly with female and LGBTQ+ talent.
Her role involved talent scouting, relationship-building, brand and product planning, placements, campaigns and marketing. She worked across global regions and internal categories, helping to mediate between Nike, talent teams, management and creative partners.
Nike Projects and Cultural Campaigns
Her Nike work included projects connected with major creative names and campaigns. These included Adwoa Aboah’s Gurls Talk x Nike, Jorja Smith x The Force is Female, Little Simz projects, JD Sports Air Force activity, Bree Runway x Air Max Verona, Letitia Wright x Tech Pack and Nike The 1 Reimagined with Naomi Campbell.
She also worked on projects involving Florence Pugh, Flohio, Ms Banks, Lady Leshurr and Little Simz for the Women’s World Cup. This experience placed her at the centre of fashion, sport, music and culture during a significant period for women-led campaigns and progressive talent storytelling.
Red Bull and Early Marketing Experience
Before her long period at Nike, Florence worked as a Marketing Intern at Red Bull from June 2014 to September 2014. This short but relevant role gave her early exposure to brand energy, events, youth culture and experiential marketing. Red Bull’s emphasis on lifestyle, sport, music and audience connection aligns with many themes later found in her career.
CogDis and Creative Ethics
From November 2020 to November 2022, Florence was Co-Founder of CogDis, a creative ethics consultancy. CogDis focused on cultural and brand strategy, vision advisory and content services for global fashion, jewellery and lifestyle businesses with a sustainability focus.
Her full name, Florence Amelia Huntington-Whiteley, is connected with COGDIS LTD in company records. The company was formed in November 2020 and later dissolved. Other names connected with CogDis include Claire Yurika Davis and Faith Robinson. Claire Yurika Davis should be viewed as a business partner in this context, not a confirmed romantic partner.
Why CogDis Matters
CogDis marked an important shift in Florence’s career. After years in corporate brand marketing, she moved into a space concerned with ethics, sustainability, cultural impact and creative responsibility. This placed her within conversations about how fashion and lifestyle brands can make more thoughtful decisions.
The consultancy gave her a platform to combine fashion knowledge, cultural sensitivity and strategic thinking. It also prepared the ground for her later work in wellness, retreats and human-centred community spaces.
Florence Huntington-Whiteley and Off-Season
Off-Season is one of Florence’s most personal and defining ventures. She founded Off-Season in June 2023 as a way to help people rediscover centre, creativity and balance. The idea came from reframing what “time off” means and exploring the possibilities within rest, healing and reconnection.
Off-Season began with retreats planned after Fashion Week and during quieter moments in the fashion calendar. These retreats were designed as alternative healing spaces for a new health-conscious culture. They were created to feel welcoming, safe and relevant for people living fast-paced lives.
Off-Season Retreats and Experiences
The retreats have attracted models, fashion industry professionals, corporate creatives and people from entertainment circles. Events have included Ground & Rebound in October 2023, focused on masculine and feminine energies; SomaScape in May 2024, centred on the relationship between the body and the land; and R&R: Raising Vibrations in October 2024.
Off-Season activity has also included the Off-Season Selectors Radio Show on OpenLab FM in Ibiza, herb hikes with local experts, and sunrise hikes to the highest peak in Ibiza. These experiences show Florence’s interest in nature, sound, movement, spirituality, creativity and community.
OFF-SEASON WORLD LTD
OFF-SEASON WORLD LTD is connected with Florence through formal company records. The company was incorporated under number 15949255, with Florence Huntington-Whiteley as director from 11 September 2024. Her date of birth is given as January 1992, her nationality as English and her country of residence as England.
Company records connect the business with correspondence in the Tavistock area of England. The key point is that Off-Season is not only a creative idea; it also has a formal business structure behind it.
ColourFeel and Experiential Work
Florence has also worked as Lead Host at ColourFeel from May 2022. ColourFeel is based in the Balearic Islands while operating internationally. Its work centres on time, space, energy and place, helping people connect, reflect, strategise and find solutions.
Previous work connected with ColourFeel includes SlamJam x Suicoke in Ibiza, a Nike Catalyst Brand Marketing Team off-site in Tbilisi, Georgia, and Another Future Festival activity in Marrakech and Tbilisi. This role complements Florence’s wider path by combining hosting, experience design, emotional intelligence and creative production.
Moda Management Global and Female Football Talent
From March 2025 to October 2025, Florence worked part time in Client Connector and Talent Management at Moda Management Global. Her role involved helping guide the careers of female football talent through fashion, beauty and brand opportunities.
Names connected with this work include Lauren James, Grace Clinton and Maya Le Tissier. This role fits naturally with her previous Nike experience, especially her work with female athletes, cultural campaigns and talent development.
The 400 Club
In January 2026, Florence joined 400. as Community & Events Lead on a part-time basis in the London area. Her role involves shaping community, programming experiences and creating spaces for founders, fans, creatives and athletes. This position continues the same professional pattern: people, energy, experiences and culture. It also places her in a modern community environment where sport, creativity, entrepreneurship and lifestyle meet.
Instagram and Social Presence
Florence uses the Instagram handle florence.uk. Her account presents her simply as Florence and connects with Off-Season and Tess Management. The biography includes Off-Season, British representation and a Linktree. At the time reflected in the details provided, the account had 7 posts, 13.8K followers and 3,435 following.
Her social presence is selective rather than excessive. That suits her image as a creative professional who values experience, community and meaningful connection more than constant visibility.
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Florence Huntington-Whiteley Partner
Florence Huntington-Whiteley keeps her personal life firmly away from the spotlight, and her romantic status is not a major part of her public image. There is no verified record naming a husband, wife, boyfriend, girlfriend or long-term romantic partner.
Her name has been connected professionally with Claire Yurika Davis through CogDis, the creative ethics consultancy Florence co-founded. That connection belongs to her business and creative career, not her private romantic life. Claire Yurika Davis should therefore be described as a professional collaborator and co-founder, not as Florence’s personal partner.
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Does Florence Huntington-Whiteley Have Wikipedia?
Florence does not currently have a dedicated Wikipedia article. She has visibility through family connections, modelling work, company records, social media, agency representation and creative ventures, but no standalone Wikipedia page at this time.
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Final Overview
Florence Huntington-Whiteley is far more than the younger sister of Rosie Huntington-Whiteley. She is a model, former Nike brand manager, creative strategist, co-founder, retreat founder, host and community builder. Her career moves across fashion, sport, wellness, ethics, female talent, events and modern cultural spaces.
Her professional strength lies in understanding people. Whether working with Nike talent, building CogDis, hosting with ColourFeel, shaping Off-Season retreats or leading community at The 400 Club, she has built a career around trust, energy and connection.
In a culture where fashion and wellness increasingly overlap, Florence stands out as a figure who understands both the pace of creative industries and the need for restoration. Her work reflects a modern idea of success: not only visibility and influence, but balance, care, creativity and community.
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FAQs
Who is Florence Huntington-Whiteley?
Florence Huntington-Whiteley is a British model, creative professional, founder and community builder. She is known for her work with Off-Season, her former role at Nike, her modelling career and her connection to the Huntington-Whiteley family.
How old is Florence Huntington-Whiteley?
Florence Huntington-Whiteley was born in January 1992. She is 34 years old as of 2026.
Who are Florence Huntington-Whiteley’s parents?
Florence Huntington-Whiteley’s parents are Charles Andrew Huntington-Whiteley and Fiona Huntington-Whiteley.
Who are Florence Huntington-Whiteley’s siblings?
Florence Huntington-Whiteley has two siblings: Rosie Huntington-Whiteley and Toby Huntington-Whiteley. Rosie is a well-known model, actress and entrepreneur, while Toby is active in fashion, fitness and lifestyle circles.



