Harvey Armstrong: The Prime Time Beer Founder Turning Fame, Finance and Sport into a Modern Brand

Harvey Armstrong, full name Harvey Charles Armstrong, is a British entrepreneur, reality TV personality, qualified finance professional, rugby player and drinks brand founder. He is best known as the CEO and co-founder of Prime Time Beer, a modern beer company built with Sam Holmes.

He first gained wider attention through Made in Chelsea, but his career is much bigger than television. Before entering the drinks industry, he studied business and finance, trained with ICAEW, worked at PwC, and qualified as a Chartered Accountant. His journey shows a mix of education, discipline, media presence and business ambition.

Born in January 1995, he is 31 years old in 2026. He is British and lives in the United Kingdom. His Instagram handle is @harveyarmstrong_uk, where he shares his work, lifestyle, beer business, rugby connection and Forbes recognition.

Harvey Armstrong Quick Info

Harvey Armstrong Age and Full Name

Harvey Armstrong was born in January 1995. In 2026, he is 31 years old. His full name is Harvey Charles Armstrong. He is British and lives in the United Kingdom. His age is notable because he has built a strong career before his mid-thirties. By 31, he had already worked at PwC, qualified as a Chartered Accountant, joined a major reality TV series, co-founded a beer brand, received Forbes recognition and played rugby for Gibraltar.

Harvey Armstrong Education

Newcastle University

Harvey studied at Newcastle University from 2013 to 2017. He completed a BSc in Business Accounting and Finance and achieved First Class Honours. This degree gave him a strong base in finance, accounting, business planning and commercial thinking. These skills later helped him lead a growing drinks company with a clear business model.

ICAEW and Finance Training

He also trained with ICAEW from 2013 to 2017. After university, he began his career at PwC and qualified as a Chartered Accountant in 2018. This part of his background is important. It shows that his business journey was built on real finance training, not only reality TV fame.

CISI Qualification

In 2016, Harvey completed the International Introduction to Securities & Investments course with The Chartered Institute for Securities & Investment. During this period, he gained knowledge of equities, fixed income, commodities, options and CFDs.

Harvey Armstrong Career Before Prime Time Beer

Before Prime Time Beer, Harvey worked in finance, audit, investment and customer service. His early career helped him understand money, business systems and growth.

Early Work in Gibraltar

In July and August 2011, he completed a summer internship at Cruz & Co. in Gibraltar. From July to August 2013, he worked as a Sales Assistant at Gibraltar International Airport. This gave him early experience in customer service and communication. In August 2016, he completed a summer internship at Gibraltar Asset Management Limited, a member firm of the London Stock Exchange. This role gave him practical exposure to finance and investment markets.

PwC Career

Harvey worked at PwC, one of the world’s leading professional services firms. He held several audit and finance roles there. He worked as an Assurance Associate from January to April 2015 and again from January to April 2016. He worked in audit teams handling FTSE 350 clients, mainly in construction and real estate.

He later worked as an Associate at PwC from November 2016 to March 2017, then as a Senior Associate from September 2017 to February 2019. His PwC work gave him experience in planning, testing, financial checks and business controls. This helped him understand how serious companies operate.

Harvey Armstrong and Prime Time Beer

CEO and Co-Founder

Harvey Armstrong is the CEO and Co-Founder of Prime Time Beer. He has held this full-time role from October 2022 to the present in Greater London, England. Prime Time Beer is a modern craft beer brand made for people who want better balance without losing taste or enjoyment. The brand focuses on function, lower calories and better-for-you drinking. Harvey left the corporate world to build a drinks company with purpose. His aim was to reshape the drinking experience and make beer feel more suitable for health-conscious consumers.

What Makes Prime Time Beer Different?

Prime Time launched the world’s first caffeine-infused low-calorie lager, along with a low-calorie craft lager. Its beers are promoted as having 30% reduced calories and 63% reduced carbs compared with other premium lagers. The beers are also vegan and gluten free. This makes the brand attractive to people who enjoy beer but also care about fitness, weight, diet and lifestyle.

A Brand Built for Modern Drinkers

Prime Time Beer is not only about alcohol. It is about a modern lifestyle. The brand speaks to people who work hard, train, socialise and still want balance. Harvey’s own life matches this message. He is a fitness enthusiast and rugby player, so the brand’s focus on balance feels natural.

Harvey Armstrong and Sam Holmes

Harvey Armstrong built Prime Time Beer with Sam Holmes, who is also connected with Made in Chelsea and Forbes 30 Under 30 Europe. Their partnership combines finance, marketing, media and drinks experience. Harvey brings accounting, leadership and business training. Sam brings marketing, brand building, luxury client experience and drinks industry knowledge.

Together, they created a beer company that feels young, sharp and different from older lager brands.

Harvey Armstrong Forbes 30 Under 30

Harvey and Sam Holmes earned a place in Forbes 30 Under 30 Europe for their work with Prime Time Beer. This honour helped position them as serious young entrepreneurs. It also showed that Prime Time was not just a celebrity-linked idea. It had strong business value, clear branding and commercial promise.

Harvey Armstrong Made in Chelsea Career

Harvey Armstrong became known to many people through Made in Chelsea. The British reality TV series follows friendships, relationships, social life and business in wealthy London circles. He became a long-standing cast member and used the show’s platform in a smart way.

The audience matched Prime Time Beer’s target market: young, social, lifestyle-led and brand-aware. His time on the show included relationships, friendship drama and business growth. While TV gave him visibility, he later placed more focus on Prime Time Beer and his wider career.

Harvey Armstrong Girlfriend and Zeyno Taylan Split

Harvey’s latest known relationship was with Zeyno Taylan. Their romance became part of his Made in Chelsea storyline. Harvey and Zeyno split in December 2025 after an on-off relationship that lasted about nine months. Since that split, he has not named a new girlfriend. This means his current relationship status should be written with care. The strongest wording is that his most recent known girlfriend was Zeyno Taylan, and they separated in December 2025.

Harvey Armstrong Ex-Girlfriends

Sophie Habboo Harvey Armstrong

Sophie Habboo is one of Harvey’s best-known ex-girlfriends. Their past relationship is part of his Made in Chelsea history. Sophie later became widely known through her relationship and marriage with Jamie Laing.

Emily Blackwell

Emily Blackwell is another known ex-girlfriend. Their relationship became a major storyline on Made in Chelsea. The romance included emotional moments, tension with friends and a difficult ending.

Zeyno Taylan

Zeyno Taylan was Harvey’s most recent known girlfriend. Their relationship ended in December 2025 after an on-off romance.

Yasmine Zweegers

Yasmine Zweegers has been connected to Harvey through a Made in Chelsea dating set-up storyline. She should not be treated the same as Sophie Habboo, Emily Blackwell and Zeyno Taylan unless stronger relationship detail is shared directly.

Harvey Armstrong Instagram

Harvey uses the Instagram handle @harveyarmstrong_uk. His account has 545 posts, 106K followers and 2,676 following. His bio says: “It’s all Beers and Business.” It also includes @primetimebeers, Forbes 30 Under 30, @gibraltarrugby, and management by @off_limits_ent.

In an October 2025 post, he joked about “Closing the books for Q3”, “consistent growth”, “forecast” and “P&L”. The caption mixed business language with humour, beer and seasonal jokes. It showed his personality well: confident, funny, finance-minded and closely tied to his brand.

Harvey Armstrong Company Details

The Innovative Brewing Company Ltd

Harvey is an active director of The Innovative Brewing Company Ltd.

This company record connects him with the business structure behind Prime Time Beer.

Harvey Armstrong Net Worth

Harvey has not shared an exact personal net worth. Some media coverage has called him a millionaire, but a verified personal figure is not available. His wealth is mainly connected with Prime Time Beer, business ventures, brand partnerships, media work and his wider public image. It is important to separate company value from personal wealth. Prime Time Beer has business value, but that does not mean the full company value belongs to Harvey alone.

Harvey Armstrong Parents

Harvey’s mother is Sammy Armstrong. She is connected with Savills Gibraltar and is known as a senior property professional. Her Instagram handle is @sammysavvie. Harvey has shared a warm tribute to his mother on Instagram. In the caption, he thanked her for her love, support and care. His words showed a close bond and deep respect for her. His father’s name has not been clearly shared in his main career details.

Harvey Armstrong Rugby and Fitness

Harvey is also a rugby player and fitness enthusiast. He represents Gibraltar’s 1st XV National Rugby Team. This rugby link supports the Prime Time Beer image. The brand is aimed at people who care about balance, function and a healthier way to enjoy beer. His sport background makes that message stronger.

Why Harvey Armstrong Is Notable

Harvey Armstrong stands out because his career combines finance, television, sport and entrepreneurship. He started with accounting and audit, then moved into drinks and brand building. He used Made in Chelsea as a platform, but he did not rely only on fame. He turned public attention into a real business opportunity. His story shows how education, training, media and personal branding can work together.

Final Words on Harvey Armstrong

Harvey Armstrong, full name Harvey Charles Armstrong, is a British entrepreneur born in January 1995. He studied at Newcastle University, trained with ICAEW, worked at PwC and later became the CEO and Co-Founder of Prime Time Beer.

He is known for Made in Chelsea, Prime Time Beer, Sam Holmes, Forbes 30 Under 30, Gibraltar rugby and his business-focused lifestyle. His known ex-girlfriends include Sophie Habboo, Emily Blackwell and Zeyno Taylan. His most recent known relationship with Zeyno ended in December 2025.

His mother is Sammy Armstrong, while his father, brother and exact net worth remain private. His strongest identity today is built around beer, business, sport and the growth of Prime Time Beer.

FAQs

Who is Harvey Armstrong?

Harvey Armstrong, full name Harvey Charles Armstrong, is a British entrepreneur, reality TV personality and drinks founder. He is best known as the CEO and Co-Founder of Prime Time Beer, which he built with Sam Holmes. He is also known for Made in Chelsea, Forbes 30 Under 30 recognition and his link with Gibraltar rugby.

How old is Harvey Armstrong?

Harvey Armstrong was born in January 1995. He is 31 years old in 2026.

Who is Harvey Armstrong’s girlfriend?

Harvey Armstrong’s latest known girlfriend was Zeyno Taylan. The couple split in December 2025 after an on-off relationship of about nine months. After that split, he has not confirmed a new girlfriend.

Is Harvey Armstrong from Made in Chelsea?

Yes, Harvey Armstrong is known for Made in Chelsea. He became a long-standing cast member and used the show’s platform to support his business journey, especially the growth of Prime Time Beer.

Who is Harvey Armstrong’s mother?

Harvey Armstrong’s mother is Sammy Armstrong. She is connected with Savills Gibraltar and is known as a senior property professional. Harvey has also shared a warm tribute to his mother on Instagram, thanking her for her love and support.