Amelia Locke: The Creative Life of Ollie Locke’s Sister, Milliner, Artist and Marketing Professional

Amelia Locke is a British milliner, artist, marketer and digital content creator. She is best known to many people as the sister of Ollie Locke, the British television personality from Made in Chelsea. Yet Amelia has built her own name through creative work, fashion, marketing and her millinery brand, Feather & Bloom.

Her full name is Amelia Charlotte Patricia Locke. She was born in December 1984, which makes her 41 years old in 2026. She is British and lives in England. Her work shows a strong mix of fashion skill, design talent and smart communication. She has worked in schools, fashion brands, luxury services, copywriting, social media and handmade millinery.

Amelia Locke Quick Info

Amelia Locke Age and Full Name

Amelia Locke was born in December 1984. Her full registered name is Amelia Charlotte Patricia Locke. As of 2026, she is 41 years old. She comes from a family connected with media and creativity. Her brother Ollie Locke became famous through Made in Chelsea, but Amelia chose a different path. Her journey moved through fashion education, marketing work, creative design and later the launch of her own hat brand.

Amelia Locke Nationality and Location

Amelia is British. She has strong links with Hampshire, Southampton, Romsey, Winchester and London. Her social media bio says she was “Made in Hampshire”, which gives a clear sense of pride in her roots. She has also worked in London and studied at major fashion institutions there. This mix of Hampshire life and London fashion training shaped her career.

Amelia Locke Family Background

Family is an important part of Amelia’s story. She is connected to the Locke family, which became more familiar to TV audiences because of Ollie Locke’s long-running role in Made in Chelsea.

Amelia Locke Brother: Ollie Locke

Amelia’s brother is Ollie Locke, also known as Ollie Locke-Locke. He is an actor, television personality, author and reality TV star. He became famous as one of the original cast members of Made in Chelsea. Amelia has openly referred to Ollie as her brother on social media. Her own bio says she was made in Hampshire, unlike her brother Ollie, who was “Made in Chelsea”. This line is clever because it links her family connection with her own creative identity.

Ollie is married to Gareth Locke-Locke. Together, Ollie and Gareth are fathers to twins, Apollo and Cosima. Amelia has also shared family moments that include Ollie, Gareth and their wider family.

Amelia Locke Parents

Amelia’s parents are Sarah Locke and John Locke. Sarah Locke is known as the mother of Ollie Locke and has been connected with BBC Radio Solent. John Locke is Ollie and Amelia’s father. Sarah is also known online as “Mummy Locke”. Amelia has mentioned her mother in family posts, especially when writing about childhood memories and family holidays in Cornwall. These posts show that family history and shared memories are meaningful parts of Amelia’s life.

Amelia Locke Husband

Amelia Locke is married to James Horrell. He is connected with her family life and has been mentioned through her social media. His Instagram handle is @jehorrell. Amelia keeps her personal life fairly private. She shares some warm family moments, but she does not turn her marriage into a major media subject. This gives her a balanced image: creative, family-centred and private where needed.

Amelia Locke Children

Amelia has children. In one family post about a Cornwall holiday, she wrote about giving Cornish memories to “our children”. This confirms that she is a mother. However, the names and exact number of her children are not widely shared in a clear professional context. For that reason, a careful article should simply say that she has children and keeps many details about them private.

Amelia Locke Education

Amelia studied fashion and design, which later helped her become a milliner and creative professional.

School Years

Amelia attended West Hill Park School and later Canford School. Her education included Common Entrance, GCSEs and A-Levels. These schools gave her a strong early foundation before she moved into creative training.

London College of Fashion and University of the Arts London

Amelia studied at London College of Fashion, part of University of the Arts London. Her course included Fashion Promotion, Broadcast, Journalism and PR. She completed a BA in Fashion Promotion with a 2:1 grade. This education helped her build skills in fashion communication, media, branding and promotion. These skills later became useful in her work as a marketer, copywriter and business owner.

Millinery Training

Amelia also trained in millinery. She studied an introduction to millinery at Chelsea College of Art and continued her training through KCC, including BTEC Level 1 Millinery, HNC Design for Millinery and Millinery Summer School. This training gave her the technical skill needed to design and make hats, headpieces and special occasionwear pieces.

Amelia Locke Career

Amelia Locke has built a varied career across fashion, marketing, communications, customer service, social media and education.

Early Career

Her early experience included work with organisations such as Procter & Gamble, notonthehighstreet.com, Mr & Mrs Smith, Jessica’s Recipe Bag and Silver Thread Communications. These roles helped her develop customer service, communication, trend awareness and brand skills. She also worked with World Challenge UK and ISIS Education. These experiences gave her a broad base before she moved deeper into marketing and creative work.

Twilight Trees

Amelia worked as Marketing Director at Twilight Trees from January 2016 to August 2023. Twilight Trees is known for beautiful decorative tree designs and event styling. Her work there allowed her to use marketing, visual taste and brand storytelling in a creative business setting. This role was important because it placed her at the centre of design-led marketing. It also helped her grow as a communicator and creative brand builder.

St Swithun’s School

Amelia later worked as Marketing and Communications Officer at St Swithun’s School in Winchester from September 2024 to May 2026. This role involved school communication, content, marketing and brand presentation. It showed that Amelia’s skills were not limited to fashion. She could also work in education marketing, where clear writing and professional communication are very important.

Sandroyd School

In May 2026, Amelia became Head of Marketing and Digital Content Creator at Sandroyd School. This role combines marketing strategy, content creation and digital storytelling. It fits well with her wider career because she has experience in social media, copywriting, fashion promotion and brand communication.

Amelia Locke and Feather & Bloom

Feather & Bloom is one of the most important parts of Amelia’s career. It is her millinery brand, focused on hats and headpieces for weddings, races, parties and special events.

Amelia Locke as Founder of Feather & Bloom

Amelia founded Feather & Bloom in 2017. The brand was created to make stylish, fun and wearable millinery. Its work includes ready-to-wear designs and bespoke pieces. The brand has a soft, elegant and joyful style. It suits brides, wedding guests, race-day fashion lovers and anyone looking for a special headpiece.

Feather & Bloom Limited

Feather & Bloom Limited is an active UK company. Amelia Charlotte Patricia Locke is the active director of the company. She was appointed in August 2017. The company connects directly with her creative work as a milliner. It shows that her brand is not only a hobby but a real business built on design skill and professional work.

Millinery Style

Amelia’s millinery style is feminine, graceful and modern. Her work is not old-fashioned or heavy. Instead, it is made to feel fresh, stylish and wearable. She creates pieces for weddings, race days, parties and formal events. Her background in fashion promotion helps her understand how a hat should look, feel and photograph.

Amelia Locke as a Marketer and Content Creator

Amelia is not only a designer. She is also a marketer and digital content creator. This is one reason her career is strong. She understands both the creative side and the business side.

Copywriting and Social Media

Amelia has worked as a freelance copywriter and social media manager. This shows her ability to write, plan content and manage brand voices. In modern fashion and education work, these skills are very useful. Her social media presence is also part of her creative identity. She shares her millinery work, family moments, travel memories and lifestyle content in a natural way.

Brand Storytelling

A big part of Amelia’s talent is storytelling. Whether she is writing about a hat, a school, a family trip or a creative project, she knows how to make the message feel warm and clear. This makes her work stronger because people connect with stories more than plain adverts.

Amelia Locke Social Media

Amelia uses the Instagram account @featherandbloomhats. The account presents her as a milliner and artist. It also shows parts of her life, work and family. She also used the X/Twitter handle @lockeloves, where she described herself as a bridal and occasionwear milliner and again mentioned her brother Ollie Locke.

Her social media style is personal, creative and polished. It does not feel like a hard celebrity brand. Instead, it feels like the page of a creative woman who loves family, design, fashion, countryside life and special memories.

Amelia Locke and Cornwall Family Memories

Amelia has written warmly about family holidays in Cornwall, especially Polzeath in North Cornwall. In a September 2025 post, she shared memories of a family stay at The Retreat near Polzeath beach. She mentioned her mother, her brother Ollie, Ollie’s husband Gareth and her own family. She wrote about cliff walks, wave chasing, rock pooling, hot-tubbing, dog walking and pasty eating. The post showed how important Cornwall is to the Locke family.

This detail adds warmth to Amelia’s story. It shows that she values family traditions and wants to pass happy childhood memories to the next generation.

Amelia Locke Public Image

Amelia Locke has a gentle but clear public image. She is creative, educated, family-centred and professional. She does not rely on fame from her brother. Instead, she has built her own career through design, marketing and hard work. Her connection with Ollie Locke brings interest, but her own achievements are strong enough to stand alone. She has a company, a creative brand, a marketing career and a clear professional identity.

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Amelia Locke Net Worth

Amelia Locke’s net worth has not been officially confirmed. Any exact figure would be unsafe to claim without formal financial proof. Her income may come from her millinery brand, marketing roles, freelance work and creative services. However, no verified figure is available, so the best wording is simple: her net worth is not confirmed.

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Amelia Locke Wikipedia

Amelia does not have a major dedicated Wikipedia page. She is mainly known through her own brand, her company records, her school marketing role, her social media, and her connection with Ollie Locke. This does not reduce her importance. Many creative professionals build strong careers without having a large entertainment media footprint.

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Final Thoughts

Amelia Locke is a British milliner, artist, marketer and digital content creator. She is the sister of Ollie Locke, but her own career is built on fashion, design and communication. Born in December 1984, she is 41 years old in 2026. She is the founder and director of Feather & Bloom Limited, a millinery brand that creates hats and headpieces for weddings and special occasions. She has also worked in marketing roles for schools and creative businesses.

Her life brings together family, fashion, education, art, travel memories and business. She is a mother, wife, sister, daughter and creative professional. Most importantly, she has made her own name through talent, style and steady work.

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FAQs

1. Who is Amelia Locke?

Amelia Locke is a British milliner, artist, marketer and digital content creator. She is best known as the sister of Made in Chelsea star Ollie Locke and as the founder/director of Feather & Bloom Limited, a millinery brand for bridal and occasionwear hats.

2. How old is Amelia Locke?

Amelia Locke was born in December 1984. As of 2026, she is 41 years old.

3. Is Amelia Locke married?

Yes, Amelia Locke is married to James Horrell. He is connected with her family life and appears publicly through her social media as @jehorrell.

4. Who are Amelia Locke’s parents?

Amelia Locke’s parents are Sarah Locke and John Locke. Her mother, Sarah Locke, is also known as Mummy Locke and is publicly connected with the Locke family.

5. What is the relationship between Ollie Locke and Amelia Locke?

Ollie Locke and Amelia Locke are siblings. Ollie Locke is Amelia Locke’s brother, while Amelia is Ollie’s sister. Amelia has directly referred to Ollie as her brother in her social media bio, saying she was “Made in Hampshire” while Ollie was “Made in Chelsea.”