Chuggs Wallis: Made in Chelsea Star, Love Island Personality and Booby Founder Building a Bold British Brand
Chuggs Wallis is a British entrepreneur, rugby player and reality television personality. He is best known for his time on Love Island, Love Island: All Stars and Made in Chelsea. Away from television, he is the founder of Booby, a lifestyle and clothing brand linked with bucket hats, custom apparel, sport, university culture and bold social energy.
His full name is Chuggs Oliver George Lee Wallis. Many people also know him by the name Oliver George Lee Wallis, but Chuggs has become his main public name. It is short, memorable and closely tied to his friendly image.
Chuggs Wallis Age
Born in March 1998, he is 28 years old in 2026. He is British and comes from Surrey, England. He later built much of his adult life in London, where his work, business and television career are strongly connected.
Early Life of Chuggs Wallis
Chuggs Wallis grew up in Surrey, a county known for strong schools, sport and close links to London. His early life shaped his confidence, humour and competitive nature. He was raised in a family environment where sport and ambition played an important role.
Chuggs Wallis Parents
Chuggs Wallis has kept his parents’ names private. He has shared love for his mother, including a Mother’s Day message, but he has not made his parents’ full names part of his media life.
This shows that he enjoys being in the public eye, yet still protects his family space. His family background remains important to his story, but he has chosen to keep his parents away from regular attention.
Chuggs Wallis Mother
His mother has been mentioned through his social media activity. A Mother’s Day post showed his affection for her. However, her name has not been confirmed in trusted entertainment or company material.
Chuggs Wallis Father
His father’s name has also not been confirmed. Chuggs keeps this part of his personal life private.
Chuggs Wallis Siblings
Chuggs Wallis has two brothers, Austin Wallis and Miles Wallis. He is one of three brothers. Growing up with brothers helped build his competitive spirit, which can be seen in his rugby life and television personality.
Austin Wallis has also been connected with the Booby business. This gives the brand a family link and shows that Chuggs’ work is supported by people close to him.
Chuggs Wallis Education
Chuggs Wallis studied at Feltonfleet School during his early years. He later attended Reeds School, where he completed A Levels and IGCSEs. His school years gave him a strong base in sport, discipline and social confidence.
After school, he went to Oxford Brookes University, where he studied Business and Management from 2016 to 2020. This degree helped him understand branding, customer behaviour, marketing and business growth.
Oxford Brookes University
Oxford Brookes became a key part of his business journey. During his university years, the idea behind Booby began to grow. What started as a fun clothing idea among friends later turned into a serious brand.
How University Helped His Brand
University life gave him access to social groups, sports teams and student communities. These groups later became part of the natural audience for Booby. His brand did not feel forced because it came from real friendship circles and real events.
Chuggs Wallis Real Name
The real name of Chuggs Wallis is Chuggs Oliver George Lee Wallis. He is also widely known as Oliver George Lee Wallis. The name “Chuggs” has become part of his identity.
His nickname is often linked with the words “cuddles and hugs”. This fits his warm, playful and outgoing image. In television, a strong name helps a person stand out, and Chuggs has one of the most memorable names in British reality TV.
Why His Name Stands Out
His name works well because it is simple, different and easy to remember. It also fits his brand style. Booby has a young, fun and confident feel, and his name supports that same energy.
Career Before Fame
Before becoming a television personality, Chuggs worked in business, events and brand promotion. These early roles helped him build strong people skills and commercial confidence.
He worked as a Business Development Consultant at Kefron from September 2018 to September 2019. This role helped him learn sales, client communication and business planning.
He also worked with Host Staffing from February 2016 to September 2018. Through this work, he gained experience in customer engagement. His work included festivals, Royal Ascot and PGA Wentworth. These events helped him handle busy spaces, meet new people and stay calm under pressure.
Before that, he worked as a Brand Ambassador for Beaufort & Blake from January 2013 to April 2018. This role gave him early exposure to fashion, branding and customer loyalty.
Chuggs Wallis and Booby
Chuggs Wallis is the founder of Booby, also linked with Booby Buckets Ltd. The brand began with bucket hats and grew into a lifestyle and clothing business.
The idea started during his Oxford years, when he made pink corduroy bucket hats for friends. The hats became popular because they were fun, bright and personal. From there, the idea grew into custom clothing for sports teams, universities and social groups.
What Is Booby?
Booby is a lifestyle and clothing brand built on confidence, friendship and self-expression. Its message encourages people to live loud. This fits Chuggs’ own personality: social, bold and energetic.
The brand focuses on bucket hats, custom apparel, teamwear and merchandise. It connects well with young people, rugby clubs, university societies and groups that want clothing with character.
Booby Buckets Ltd
Chuggs Wallis is an active director of Booby Buckets Ltd. He was appointed in June 2020. This company is central to his business identity.
There was also Booby Group Ltd, which has been dissolved. The active company linked with his brand is Booby Buckets Ltd.
Why Booby Matters
Booby is important because it proves that Chuggs is more than a reality TV face. He had a business vision before his biggest television moments. Fame gave him attention, but the brand gave him a strong foundation.
Chuggs Wallis on Love Island
Chuggs Wallis joined Love Island 2021 as a bombshell. He entered the villa with Liam Reardon and quickly became memorable because of his name, business background and confident personality.
Love Island 2021
His time in the villa was short but talked about. He became part of an early recoupling moment involving Rachel Finni and Brad McClelland. Rachel chose Brad, which meant Chuggs had to leave the villa.
Even though his stay was brief, many viewers remembered him. His name, style and business story gave him a strong identity after the show.
Love Island: All Stars
Chuggs later returned for Love Island: All Stars in 2025. His return gave him another chance to show more of his personality. During the series, he was connected with Tina Stinnes, but they later left after receiving the fewest public votes.
His second time on Love Island showed the difficult side of reality TV. It brought visibility, but it also brought pressure. After that experience, he made it clear that he was not focused on going back to the show again.
Chuggs Wallis and Made in Chelsea
Chuggs Wallis is also connected with Made in Chelsea, the E4 reality series centred on friendship, dating and lifestyle in London.
Made in Chelsea Journey
Made in Chelsea fits his background well. He has links with London, Surrey, rugby, fashion and business. The show allowed him to be seen in a different setting from Love Island.
He became part of the newer cast and was linked with people such as Tristan Phipps and Temps. His time on the show brought attention to his social life, friendships and dating life.
E4 Chelsea Connection
His Instagram bio includes London and E4 Chelsea, which reflects his connection with the Made in Chelsea world. Through the show, people saw more of his everyday personality, not only his villa image.
Chuggs Wallis Partner and Dating Life
Chuggs Wallis’ dating life has gained attention because of his reality TV career. As of 2026, he does not have a confirmed current partner.
Is Chuggs Wallis Single?
Chuggs is best described as single. He has said he is actively single after his connection with Livvy Barker ended.
Livvy Barker
Chuggs had a romantic link with Livvy Barker through Made in Chelsea. Their connection gained attention during the show, but it did not become a long-term confirmed relationship.
Hollie Ford
Before Love Island, Chuggs dated model Hollie Ford. Their relationship ended before his first villa appearance. Since then, his dating life has remained part of public interest, but his business and television work remain the main parts of his story.
Rugby Life of Chuggs Wallis
Rugby is a major part of his identity. Chuggs is connected with Reeds Weybridge rugby. His sporting background has helped shape his confidence, teamwork and competitive attitude.
Reeds Weybridge Rugby
His Instagram bio mentions rugby at Reeds Weybridge. This shows that rugby is not just a small interest for him. It is part of his lifestyle and personal image.
Rugby and Booby
Rugby also connects closely with Booby. The brand works well with clubs, teams and sports groups. Chuggs understands this audience because he is part of that world himself.
Also Read:
Alex Mytton Made in Chelsea
Social Media Presence
Chuggs has a strong online presence. His Instagram handle is @chuggswallis. His bio includes founder of Booby, London, E4 Chelsea and rugby at Reeds Weybridge. His email also connects with Booby Buckets.
On TikTok, he uses the name chuggs and the handle chuggswallis. His TikTok bio highlights London, Booby, Instagram and the Booby shop link. He has built a large following through lifestyle content, brand promotion and reality TV attention.
Why Social Media Helps Him
Social media helps Chuggs promote Booby, speak to fans and grow his personal brand. It also keeps him active beyond television. For him, social media is not only about fame. It is also a business tool.
Also Read:
Jamie Laing Made in Chelsea
Public Image of Chuggs Wallis
Chuggs Wallis has a confident, fun and polished image. He comes across as social, sporty and business-minded. He enjoys attention but also protects parts of his private life.
He is different from many reality TV figures because he has a real business behind his fame. Booby gives him a clear career path outside television. Rugby gives him discipline. Made in Chelsea and Love Island give him visibility.
A Modern British Reality TV Figure
Chuggs represents a modern British reality TV figure. He uses television as one part of his career, not the whole career. He has built a brand, kept close links with sport and used his public platform to support his business.
Also Read:
Francis Boulle Made in Chelsea
Final Thoughts
Chuggs Wallis has built a strong name across business, sport and British reality television. From Surrey to Oxford Brookes University, from Love Island to Made in Chelsea, and from bucket hats to Booby Buckets Ltd, his journey shows ambition and strong personal branding.
He is a British entrepreneur, rugby player and television personality with a clear identity. His real name is Chuggs Oliver George Lee Wallis. He is 28 years old in 2026, British, based in London, and best known for Love Island, Love Island: All Stars, Made in Chelsea and Booby.
His parents’ names remain private, but he has two brothers, Austin Wallis and Miles Wallis. His dating life has included links with Hollie Ford and Livvy Barker, though he is currently best described as single.
Chuggs has turned a memorable name, a university-born clothing idea and reality TV attention into a wider career. His story is not only about fame. It is about building a brand, staying visible and creating a business that matches his own bold personality.
Also Read:
Sam Prince Made in Chelsea
FAQs
1. Who is Chuggs Wallis?
Chuggs Wallis is a British entrepreneur, rugby player and reality television personality. He is best known for appearing on Love Island, Love Island: All Stars and Made in Chelsea. He is also the founder of the lifestyle and clothing brand Booby.
2. What is Chuggs Wallis’ real name?
Chuggs Wallis’ full name is Chuggs Oliver George Lee Wallis. He is also known as Oliver George Lee Wallis, but the name Chuggs has become his main public identity.
3. How old is Chuggs Wallis?
Chuggs Wallis was born in March 1998. As of 2026, he is 28 years old.
4. Is Chuggs Wallis in Made in Chelsea?
Yes, Chuggs Wallis is connected with Made in Chelsea. He joined the E4 reality series and became part of the Chelsea social circle, where his friendships, dating life and business image gained more attention.
5. Does Chuggs Wallis have a partner?
Chuggs Wallis does not have a confirmed current partner. He has been linked with Livvy Barker through Made in Chelsea and previously dated model Hollie Ford before his Love Island appearance.
