Felicity Simper: Celebrated BBC Journalist and East Anglian Personality

Admin3 days agoLast Updated: April 7, 2026

Felicity Simper is a distinguished journalist, presenter, and video journalist with a career spanning over two decades in regional broadcasting. Based in the Greater Norwich Area, she has become a trusted name in East Anglia for her reporting and presentation work with BBC Look East. Known for her professional yet approachable style, Felicity has carved a niche in regional journalism, offering compelling coverage of local news, human-interest stories, and community events. Beyond journalism, she has cultivated a personal identity that blends her love of flowers with family life, demonstrating her versatility and deep connection to the local community.

Early Life and Education of Felicity Simper

Born and raised in the United Kingdom, Felicity Simper developed an early interest in media and communications. She pursued her education at The Sixth Form College, Colchester, where she laid the foundation for a successful career in journalism. Her academic experience nurtured her reporting skills and sparked her interest in broadcasting, equipping her with the knowledge and confidence to enter one of the country’s most respected media organisations.

Felicity Simper Age

Felicity Simper is 46 years old as of April 2026, based on confirmed reports stating she was 38 years old in January 2018 and calculating her current age accordingly.

felicity simper age

Professional Career at BBC

Beginnings in Regional Journalism

Felicity Simper began her career at the BBC in June 2001, working in various capacities that gradually shaped her into a senior journalist. Her early work involved field reporting and covering community events across East Anglia, which allowed her to develop strong storytelling skills and an ability to connect with diverse audiences.

Senior Journalist and Presenter

Over the years, Felicity advanced to the role of Senior Journalist and Presenter at BBC Look East, a position she has held since 2008. In this capacity, she delivers news stories from Norwich and surrounding counties, including Norfolk, Suffolk, Cambridgeshire, and Essex. Her work involves reporting, presenting, and video journalism, highlighting her versatility within the newsroom. She has consistently been recognised for her professional demeanor, clarity in reporting, and ability to engage viewers with both breaking news and in-depth features.

felicity simper children

Notable Coverage and Achievements

Throughout her career, Felicity Simper has covered a wide range of stories, from local politics and social issues to community milestones. She is particularly known for her coverage of human-interest stories, where she brings a personal touch to her reporting. Her extensive experience in regional broadcasting has made her a familiar and respected figure in East Anglia.

Social Media Presence and Public Engagement

Twitter and Public Interaction

Felicity maintains a professional presence on Twitter under the handle @felicitysimper, where she engages with the public, shares news updates, and encourages stories from local communities. Her bio reflects her dual roles as a journalist and a mother, demonstrating her approachable persona. With over 1,600 followers, she balances professional reporting with personal engagement, fostering a loyal local audience.

Facebook and Community Engagement

On Facebook, Felicity shares updates about her professional work and personal interests. She is also active in promoting community initiatives, showcasing her dedication to causes within East Anglia. Her engagement on social media reflects her commitment to connecting with viewers and supporting local events.

Suffolk Farm Flowers: Felicity Simper’s Personal Venture

Beyond her work in journalism, Felicity Simper is passionate about flowers and horticulture. She runs Suffolk Farm Flowers, an Instagram-based business focused on home-grown flowers, dried flowers, and decorative wreaths. Her account demonstrates her creativity and entrepreneurial spirit, with over 1,000 followers appreciating her floral designs. This venture highlights her ability to balance a professional career with personal interests, connecting her with the local community in a different, creative way.

Felicity Simper Husband and Children

is felicity simper married — Felicity Simper husband Steven Rooney and Chloe Rooney

Felicity Simper is married to Steven Rooney, a company director based in East Anglia. The couple has a daughter, Chloe Rooney, born in April 2017. Felicity’s experiences as a mother have influenced her personal and philanthropic endeavours, as well as her professional perspective.

felicity simper husband — Felicity Simper and husband Steven Rooney

Philanthropy and Community Contribution

One of the most notable instances of Felicity’s community engagement was the fundraising for the West Suffolk Hospital’s Neonatal Unit. Following complications during Chloe’s birth, where both mother and baby spent time in the neonatal unit due to sepsis, Felicity and Steven organised a christening fundraiser. The event raised £750 for the My WiSH Charity, which was used to purchase iPads for the ward, enabling parents to monitor their newborns remotely. This initiative was innovative and reportedly one of the first of its kind in the country, highlighting Felicity’s dedication to supporting local families and healthcare services.

Professional Recognition and Influence

Felicity Simper is recognised not only for her reporting skills but also for her integrity, empathy, and strong connection with the East Anglian audience. Her ability to cover sensitive and impactful stories, combined with her approachable public persona, has earned her widespread respect in the community. She continues to mentor upcoming journalists and serves as a role model for women in media.

Lifestyle and Interests

Apart from journalism and her flower business, Felicity enjoys rural life in East Anglia and is passionate about interiors, country living, and family-focused activities. Her Instagram presence reflects these interests, combining professional insights with glimpses of personal hobbies. These interests add depth to her public persona, allowing her audience to relate to her beyond her professional achievements.

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Social and Professional Integration

Felicity seamlessly integrates her professional and personal life, showing that regional journalists can maintain a strong connection with their communities. From reporting local stories on BBC Look East to running Suffolk Farm Flowers and engaging in charitable projects, she demonstrates a multi-faceted approach to public engagement. Her social media presence complements her professional image, while her charitable efforts reflect personal empathy and community-mindedness.

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Conclusion

In summary, Felicity Simper is a remarkable journalist, broadcaster, and community figure in East Anglia. Her career at BBC Look East spans more than two decades, marked by versatility, professionalism, and dedication to the local audience. Beyond journalism, she is an entrepreneur, a devoted mother, and an active community member, known for her philanthropic contributions and innovative initiatives.

Her personal and professional journey demonstrates the value of commitment, creativity, and empathy in regional broadcasting. Felicity Simper continues to inspire aspiring journalists and positively impact the East Anglian community, making her a respected figure in both media and public life.

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Frequently Asked Questions

1. Who is Felicity Simper?

Felicity Simper is a senior journalist, reporter, video journalist, and presenter for BBC Look East, covering news and community stories in East Anglia. She is also a flower enthusiast running Suffolk Farm Flowers.