Jade Holland Cooper: The Visionary Founder Who Redefined British Luxury

Elevate New Editorial Team60 minutes agoLast Updated: July 12, 2026

Jade Holland Cooper is a British fashion designer, business founder and creative leader. She built Holland Cooper from a tiny country show stall into a global luxury brand. Her work joins British heritage, sharp tailoring, equestrian style and modern confidence. She is also known as the wife of Superdry co-founder Julian Dunkerton, yet her own career began years before their marriage and stands firmly on its own.

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Who Is Jade Holland Cooper?

Jade Holland Cooper is the founder and senior leader of Holland Cooper, a British fashion house based in Gloucestershire. She uses Jade Holland Cooper as her professional name, while Companies House records her legal married name as Jade Dunkerton. She was born in December 1986 and is 39 years old in July 2026. She is British and lives in England. Her work covers fashion design, buying, range planning, brand growth, marketing and business strategy.

Jade Holland Cooper’s Early Life

Childhood in Suffolk

Jade grew up on a farm in Suffolk. Country life shaped her taste, discipline and love of horses. Her father, Oliver Cooper, worked in farming. Her mother, Miranda Holland Cooper, had experience in fashion and designed clothing for famous clients, including Elton John. Both parents influenced her business drive. Jade has spoken about selling eggs as a child. That small venture helped her understand money, effort and independence from an early age.

Jade Holland Cooper’s Education

Jade attended Woolverstone Girls School, linked with Ipswich High School for Girls at Woolverstone Hall. She later studied equine and agricultural management at the Royal Agricultural College in Cirencester, now called the Royal Agricultural University. She did not complete the course. Her clothing business began to grow, and she chose to focus on it full time. This decision became the turning point in her career.

How Jade Holland Cooper Started Her Brand

A Gap in Country Fashion

While studying in Cirencester, Jade noticed that much country clothing for women felt heavy, plain and masculine. She believed women wanted practical pieces that still looked elegant, fitted and modern. She designed tweed miniskirts with leather and suede details. In 2008, she took a small collection to the Badminton Horse Trials. The first stand measured only two metres and carried about 30 skirts. The response was strong. She sold directly to customers, listened to their needs and used the money to make more stock.

From Skirts to a Full Collection

The first success led to waistcoats, jackets, coats and other tailored pieces. Jade travelled to horse trials, farming shows and country events across Britain. These events gave her direct contact with buyers. She learned which colours sold, which shapes fitted well and which details made a product feel special. This close contact became a major part of the brand’s early strength.

The Rise of Holland Cooper

Holland Cooper grew from one stall into a luxury lifestyle company. Its main style combines British heritage with a sharper, more feminine shape. The brand is known for fitted tweed blazers, long coats, gold buttons, military details, checked fabrics, riding wear, knitwear, boots and smart country clothing.

British Craft and Lasting Style

Jade has based the brand on quality and long use. Many tailored pieces use Scottish wool and are made in Britain. The designs aim to remain useful for years rather than follow one short fashion season. The company has expanded into womenswear, menswear, children’s clothing, equestrian wear, footwear, handbags, jewellery, accessories and home products.

A Strong Visual Identity

Jade often models the clothes herself. Her polished hair, fitted jackets, boots and gold-button tailoring have become part of Holland Cooper’s image. She does not only act as the face of the company. She remains involved in design, fittings, buying, product planning, campaigns and major business choices.

Jade Holland Cooper’s Business Growth

Holland Cooper has become one of Britain’s fastest-growing founder-led fashion companies. By 2026, the brand had close to 2,000 products across its ranges. The company recorded turnover near £54 million in 2025 and expected to reach about £64 million in 2026. It also employed about 120 people.

Stores and Headquarters

Holland Cooper has shops at Dunkertons Park in Cheltenham and Bicester Village. The business also works with selected retail partners. In 2026, the company moved into a new headquarters, office and showroom at Dunkertons Park in Charlton Kings, Cheltenham. Jade shared parts of the move through social media and showed her role in planning the new space. The headquarters project was described as a major investment and gives the company room for design, buying, sales and global growth.

Company Roles

Companies House records two active directorships for Jade Dunkerton. She has served as a director of Holland Cooper Clothing Limited since September 2011 and Holland Cooper Retail Ltd since February 2018. Her LinkedIn page uses the title Founder and CEO. The Holland Cooper website has used Founder and Managing Director. Both titles show that she remains the main leader of the business.

Famous Clients and Royal Support

Holland Cooper gained major attention when Catherine, Princess of Wales, wore its clothing. Her support helped bring the brand to a wider national and global audience. Other well-known supporters have included Claudia Winkleman, Dame Mary Berry, Clare Balding and Jodie Kidd. The company has also built a strong link with British racing. It has worked as a luxury fashion partner of The Jockey Club and is closely tied to the Cheltenham Festival.

Jade Holland Cooper and Equestrian Style

Horses and country sport remain central to the brand. Holland Cooper makes riding jackets, breeches, base layers and competition clothing. The company works with professional riders and equestrian ambassadors. This keeps the technical side of the clothing connected to real use. Jade’s knowledge of farming and horses gives the brand a true country base. The look is polished, but the roots are practical.

Jade Holland Cooper’s Awards and Charity Work

Jade was named in Drapers’ 30 Under 30 group in 2014. The honour marked her as one of the rising talents in British fashion. Holland Cooper has supported The King’s Trust through the Change a Girl’s Life campaign. Part of the sales from selected pieces helped programmes for young women in education, training and mentoring. Her wider message often focuses on confidence. She believes good clothing can help women feel stronger and more prepared.

Jade Holland Cooper Age

Jade Holland Cooper was born in December 1986. She is 39 years old as of July 2026 and will celebrate her 40th birthday in December 2026 in the United Kingdom.

jade holland cooper age

Jade Holland Cooper’s Husband

Jade Holland Cooper is married to Julian Dunkerton, the co-founder and chief executive of Superdry. They met in 2016 at a bar linked with one of his Cheltenham hotels. They married in August 2018 at their Gloucestershire home. Craig David performed at the wedding, while Idris Elba took part as a DJ. Their age gap is 22 years. Jade has said that their shared drive, values and love of business matter more than age.

jade holland cooper husband — Jade Holland Cooper and Julian Dunkerton

Was Julian Dunkerton Her First Husband?

Julian Dunkerton is Jade’s first publicly confirmed husband. No reliable source names an earlier marriage. Before Julian, she had a relationship with Suffolk farmer Henry Crudge. He was her former boyfriend, not her husband.

Jade Holland Cooper’s Children

Jade and Julian have two children. Their daughter, Saphaïa, was born in November 2020. Their son, Jamie, was born in December 2022. Jade has spoken about balancing motherhood with leadership. She wants her children to understand work, value and discipline despite the family’s wealth. Julian also has older children from his previous marriage.

Jade Holland Cooper’s House

Jade lives with her family at Dowdeswell Court near Cheltenham in the Cotswolds. The main house was built between 1833 and 1835 in a Classical style. It has Grade II status and stands within about 80 acres of land. The estate includes parkland, woodland, mature trees, lakes, a brook and large gardens. The grounds were redesigned with a strong focus on nature and historic character. Wildlife work protects bats, great crested newts and white-clawed crayfish. Claims that the estate is worth £50 million have no support from a recent open sale or formal valuation.

Jade Holland Cooper’s Net Worth

Her exact personal fortune is not confirmed. The 2026 Sunday Times Rich List placed Jade and Julian together at an estimated £518 million. This figure may include Holland Cooper, Julian’s Superdry stake, property and other private business assets. It is a joint wealth estimate, not money held in cash. Holland Cooper has also been valued on its own in business coverage. Jade has said the company is worth more than £100 million, though no public sale has fixed that figure.

jade holland cooper net worth

Social Media and Public Image

Jade’s main Instagram account is @jadehollandcooper. It had about 792,000 followers in July 2026, though the total changes often. She uses social media to show new clothing, business events, family life, racing, her home and the new headquarters. Her LinkedIn page presents her as Founder and CEO of Holland Cooper. It also records her long role at the company and her fashion skills.

Hotels, Food and Wider Business Interests

Jade is also linked with No.131 Cheltenham and Dunkertons Park. She has helped shape the look and feel of hospitality spaces, including hotel interiors and lifestyle areas. Dunkertons Park brings together fashion, food, events and cider. The Holland Cooper boutique and headquarters form a major part of the site. These projects show her interest in more than clothing. She works across design, place, food, retail and brand experience.

Jade Holland Cooper’s Lasting Influence

Jade Holland Cooper built her company through clear taste, hard work and direct customer contact. She began with a small batch of skirts and turned that idea into a leading British luxury name. Her strongest skill is the clear link between her own style and the brand. Customers know what Holland Cooper stands for: British craft, strong tailoring, country roots and modern confidence.

At 39, she remains closely involved in the company’s growth. Her next challenge is global expansion without losing the quality and identity that made the business successful. Her journey from a farm in Suffolk to the head of a major fashion house shows the power of focus, courage and long-term belief. It also proves that traditional British design can grow worldwide when purpose, careful craft and firm leadership guide every choice.

FAQs About Jade Holland Cooper

Who is Jade Holland Cooper?

Jade Holland Cooper is a British fashion designer and entrepreneur. She founded the luxury clothing brand Holland Cooper in 2008. The company is known for British tweed, fitted tailoring, equestrian wear and modern country fashion.

How old is Jade Holland Cooper?

Jade Holland Cooper was born in December 1986. She is 39 years old as of July 2026 and will turn 40 in December 2026.

Is Jade Holland Cooper married?

Yes, Jade Holland Cooper is married to Julian Dunkerton, the co-founder and chief executive officer of Superdry. They met in 2016 and married at their Gloucestershire home in August 2018.

Does Jade Holland Cooper have children?

Yes, Jade Holland Cooper has two children with Julian Dunkerton. Their daughter, Saphaïa, was born in November 2020, and their son, Jamie, was born in December 2022.

Who was Jade Holland Cooper’s first husband?

Julian Dunkerton is Jade Holland Cooper’s first confirmed husband. There is no reliable evidence that she was married before him. She had a former boyfriend named Henry Crudge, but he was not her husband.

Where does Jade Holland Cooper live?

Jade Holland Cooper lives with her husband and children at Dowdeswell Court near Cheltenham in the Cotswolds. The Grade II country house dates from the 1830s and stands within a large estate with gardens, woodland and parkland.