Sam Faiers: The Essex Star Who Built a Beauty, Family and Business Empire

Sam Faiers is an English television personality, entrepreneur, influencer and author from Brentwood, Essex. Her full name is Samantha Elizabeth Faiers. She became famous through The Only Way Is Essex, where she was one of the early stars of the show. Since then, she has grown into a strong name in British television, beauty, wellness and family lifestyle.
She is known for her warm style, business focus and close family life. Many people first saw her as a young woman on reality TV. Today, she is also known as a mother of three, the co-founder of Revive Collagen and one of the most successful women to come from the TOWIE era.
Sam Faiers Age, Birthplace and Early Life
Sam Faiers was born on 31 December 1990 in Brentwood, Essex, United Kingdom. She is 35 years old in 2026. She grew up in Essex with her family, including her sister Billie Faiers, who later became known as Billie Shepherd.
Before fame, Sam lived at home with her mother and sister. She has shared that she was 19 years old and working in a bank when her life started to change. That early stage is important because it shows how far she has come. She moved from a normal working life into television, then into business and beauty. Her height is often given as 1.68 metres, or 5 feet 6 inches.
Sam Faiers Family Background
Sam is the daughter of Suzanne Wells and Lee Faiers. Her mother, often known as Sue Wells, has also been seen in family content over the years. Her sister is Billie Faiers, now also known as Billie Shepherd. The two sisters have built one of the best-known family brands in British reality TV. They have worked together on television, podcasts and lifestyle projects. Their bond is a major part of Sam’s story. Fans have watched them grow from young Essex women on TV into mothers, partners and businesswomen.
Sam Faiers and The Only Way Is Essex
Sam became famous on The Only Way Is Essex. She starred in the ITV2 reality series from 2010 to 2014. The show followed the lives, friendships and relationships of people in Essex. It became one of the biggest reality shows in the UK. Sam stood out because of her style, confidence and strong screen presence. She became one of the original faces that helped make TOWIE a success. Her time on the show gave her a national name and opened the door to many new career paths.
She left the show in 2014, but she did not leave fame behind. Instead, she used that early TV success to build a longer career.
Celebrity Big Brother and Wider Fame
After TOWIE, Sam took part in the thirteenth series of Celebrity Big Brother. This gave her a chance to reach a new audience outside Essex reality TV. Her time on the show helped show another side of her. She was no longer only linked with TOWIE drama. She became a wider television personality with her own voice and public appeal.
Sam Faiers and The Mummy Diaries
From Baby Diaries to Family TV
Sam later moved into family reality television. She first fronted Sam Faiers: The Baby Diaries, which followed her early motherhood journey. This then grew into The Mummy Diaries. The show focused on Sam’s life as a mother, partner and working woman. It showed family moments, parenting challenges, travel, business work and home life.
Sam and Billie Faiers on Screen
The show later became Sam & Billie: The Mummy Diaries, with Billie joining Sam as a main part of the series. This made the sister bond even stronger on screen. The programme ran from 2016 to 2021 and became a major part of ITVBe’s family reality content. It helped both sisters move from TOWIE fame into a softer and more mature stage of television.
Sam Faiers Husband and Relationship
Sam Faiers is in a long-term relationship with Paul Knightley. They have been together since 2014. Paul has appeared with Sam in family TV content and is the father of her three children. Sam is not married. For this reason, it is more accurate to call Paul Knightley her long-term partner, not her husband. Their relationship has been a key part of her life story. Together, they have built a family and raised three children while Sam has continued to grow her business career.
Sam Faiers Children
Sam has three children with Paul Knightley. Their children are Paul, Rosie and Edward. Motherhood is one of the most important parts of Sam’s life and brand. Her Instagram bio calls her a mummy to three beautiful children. Her family content often includes holidays, home life, special days and moments with her children. Her children have also shaped some of her business ideas. Her son Paul inspired the name and style of Knightley’s Adventures, her children’s bath and body care brand.
Sam Faiers Instagram and TikTok
Sam’s main Instagram account is @samanthafaiers. Her bio describes her as an entrepreneur, mummy to three children, co-founder of Revive Collagen, and a lover of wellness, business and travel. Her Instagram content includes family life, beauty, travel, wellness, fashion, business and home updates. She has built a large audience because her content feels polished but personal.
TikTok
Sam is also active on TikTok under @samanthafaiers. Her TikTok style is more casual. She has shared that she is back and getting used to the platform again. TikTok gives her a more relaxed way to connect with fans. It also helps her reach a younger audience.
Sam Faiers and Revive Collagen
Revive Collagen is one of Sam’s biggest business achievements. She co-founded the brand in 2020 after dealing with hormonal acne after the birth of her second child. She tried many creams, treatments and skincare products but did not get the result she wanted. After trying ingestible collagen, she noticed a change in her skin, hair and nails. This helped inspire her to create a ready-to-drink collagen brand. Revive Collagen was developed with quality, ease and beauty results in mind. The products are made in the UK and focus on drinkable collagen supplements.
Growth of Revive Collagen
The brand launched in August 2020 and grew quickly. It became known as a fast-selling collagen brand in Europe. It has been stocked by major UK retailers such as Harrods, Boots and Holland & Barrett. This success helped Sam move from reality TV star to serious beauty entrepreneur. Revive Collagen is a major part of her modern image.
Sam Faiers Other Business Ventures
Knightley’s Adventures
In 2021, Sam launched Knightley’s Adventures, a children’s bath and body range. The brand was created with Tesco and became available in many Tesco stores. The range includes fun, bright and playful products for children. The design was inspired by her son Paul’s love of safari animals. Sam wanted the products to feel fun but also gentle for children’s skin and hair.
La Bella Fragrance
Sam also launched her debut fragrance, La Bella, in 2014. The scent became a strong success in the celebrity fragrance market. This showed that Sam could turn her TV fame into products that people wanted to buy. It was one of her early steps into beauty and retail.
Author Work
Sam has also been described as a Sunday Times bestselling author. This adds another layer to her career and shows her reach beyond television and beauty.
Sam Faiers House and Lifestyle
Sam lives in Surrey with Paul Knightley and their children. Her home content shows a family lifestyle built around comfort, style and calm living. Her house has been described by UK media as a luxury family home. It is often connected with interiors, family space and garden life. Sam’s home content fits well with her brand because it blends family, wellness and soft luxury. She has moved from the loud Essex TV world into a more settled family lifestyle. This change has helped her stay relevant as her audience has grown older with her.
Sam Faiers Net Worth
Sam’s exact net worth has not been shared by her as a confirmed figure. UK media has placed her wealth in the multi-million-pound range, with older estimates at about £4.2 million and later claims placing it higher. Her income comes from several areas. These include television, business, Revive Collagen, brand partnerships, product launches, social media and publishing work.
Health and Personal Life
Sam has spoken about Crohn’s disease and has been linked with IBD awareness. This is an important part of her personal story because it shows that her life has not only been about fame and business. She has also faced public debate over some wellness views. Even with criticism, her main identity remains focused on family, television, business, beauty and wellness.
Sam Faiers New Project for Summer 2026
In 2026, Sam teased a new project for the summer. She shared that she wanted to support women, mums and girls with honest advice, real support and no gatekeeping. She reflected on starting out at 19, living with her mum and sister, and working in a bank. She also spoke about launching Revive Collagen in 2020 with little brand-building experience, but with strong passion and belief. The full details of the project have not been shared yet. Still, her message shows that she wants to use her experience to help other women build confidence, business skills and personal growth.
Sam and Billie Faiers
Sam and Billie Faiers are one of the best-known sister pairs from British reality TV. Both became famous through TOWIE and later built a family TV brand through Sam & Billie: The Mummy Diaries. In 2025, they returned together for Sam & Billie: Sister Act. The show focuses on motherhood, work, family, relationships and the next stage of their lives. The sisters also host The Sam & Billie Show, where they talk about life, family, motherhood and everyday topics. Their bond remains one of the strongest parts of their shared success.
Final Thoughts on Sam Faiers
Sam Faiers has built a career that goes far beyond reality TV. She started as a young woman from Essex on TOWIE and became a mother, entrepreneur, author and wellness business founder. Her journey includes television fame, family life, beauty products, children’s care, fragrance, social media and new work for women and mothers. She has used her platform to build real businesses, especially through Revive Collagen.
Sam’s story is about growth, ambition and reinvention. She has changed with her audience and built a brand that now stands for family, beauty, wellness, business and modern motherhood.
FAQs
1. Who is Sam Faiers?
Sam Faiers is an English television personality, entrepreneur, influencer and author. She became famous through The Only Way Is Essex and later starred in The Mummy Diaries and Sam & Billie: The Mummy Diaries.
2. How old is Sam Faiers?
Sam Faiers was born on 31 December 1990, making her 35 years old in 2026.
3. Is Sam Faiers married?
No, Sam Faiers is not married. She is in a long-term relationship with Paul Knightley, and they have three children together.
4. Who are Billie and Sam Faiers?
Billie and Sam Faiers are sisters from Essex. Both became famous through reality television and later starred together in Sam & Billie: The Mummy Diaries.
5. Who are Sam Faiers’ parents?
Sam Faiers’ parents are Suzanne Wells and Lee Faiers. Her mother, Suzanne, has also appeared in family-related media content.
6. How much is Sam Faiers worth?
Sam Faiers’ exact net worth has not been confirmed by her. UK media estimates place her wealth in the multi-million-pound range, mainly from television, Revive Collagen, brand work and business ventures.
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