Sarah Travers: From BBC News Anchor to Leading Communications Coach in Northern Ireland

Sarah Travers is widely recognised as one of Northern Ireland’s most respected media professionals. Over the course of her career, she has built a reputation as a trusted journalist, an engaging television presenter, and a skilled communications trainer. After nearly two decades working in broadcast journalism, she successfully transitioned into the world of professional development and leadership communication.

Today, Sarah Travers is the co-founder and Director of Bespoke Communications, a training and development organisation serving clients across the United Kingdom and Ireland. Her experience in television journalism, combined with her passion for helping people communicate confidently, has positioned her as a sought-after media trainer, event host, and podcast presenter.

Sarah Travers Early Life and Education

Sarah Travers was born on 3 April 1974 in Northern Ireland, United Kingdom. Growing up in Northern Ireland during a time of significant political and social change, she developed an early interest in storytelling, journalism, and the power of communication.

To pursue a career in media, she attended Nottingham Trent University, where she studied Broadcast Journalism. During her university years, she gained valuable practical experience in media production, reporting, and broadcasting. Her education helped prepare her for a career in television news and laid the foundation for her future success in broadcasting. After completing her degree in 1995, she quickly entered the professional world of journalism.

Sarah Travers BBC Career

Sarah Travers as a BBC News Anchor

The most significant period of Sarah Travers’ broadcasting career was her 17-year tenure with the BBC newsroom in Northern Ireland. She joined BBC News in June 1995 and remained with the organisation until January 2013.

During this time, she worked as a journalist and television presenter, anchoring news programmes and reporting on major national and international stories. Her work covered many important developments, particularly during the Northern Ireland peace process, which was one of the most critical political periods in the region’s modern history.

Her calm delivery, professionalism, and ability to communicate complex issues clearly helped establish her as a familiar and trusted face on television for viewers across Northern Ireland.

Major Events Covered by Sarah Travers

While working at the BBC, Sarah reported on a range of high-profile events and stories, including:

• Developments during the Northern Ireland peace process

• Major political and social changes within the region

• Coverage related to the London 2012 Paralympics

• Charity and community events such as BBC Children in Need

Her ability to communicate important news stories with clarity and empathy helped her connect with audiences and build credibility as a journalist.

Sarah Travers Career After the BBC

Television Presenter at UTV

After leaving the BBC in 2013, Sarah Travers continued her career in broadcasting by working with UTV Media. Between March 2013 and December 2014, she presented lifestyle programming, further demonstrating her versatility as a presenter.

Her role at UTV allowed her to engage with audiences in a different format, focusing on community stories, lifestyle features, and human-interest topics.

Founding Bespoke Communications

A major turning point in her career came in May 2015, when Sarah Travers co-founded Bespoke Communications, a professional training and development organisation.

As Director of Bespoke Communications, she leads programmes designed to improve communication skills for professionals across a variety of industries. The organisation works with businesses, leaders, and individuals who want to develop stronger public speaking and media engagement abilities.

Training programmes offered through the organisation include:

• Media training

• Presentation and public speaking skills

• Sales and pitching techniques

• Leadership communication training

• Confidence building and resilience skills

Drawing from her years of experience in television journalism, Sarah provides practical insights into how the media operates and how professionals can communicate effectively with different audiences.

Sarah Travers Media Training and Communication Coaching

Communication has become a vital skill in modern leadership and business environments. Through Bespoke Communications, Sarah focuses on helping individuals communicate with clarity, authenticity, and confidence. Her training sessions often incorporate real-world scenarios drawn from her experience in television journalism. Participants learn how to:

• Deliver confident presentations

• Handle interviews and media appearances

• Structure messages for different audiences

• Develop persuasive communication skills

Her coaching style is widely praised for being encouraging, practical, and engaging.

Sarah Travers as a Presenter and Event Host

In addition to running Bespoke Communications, Sarah Travers continues to work as a professional presenter and event host.

She frequently serves as:

• Conference moderator

• Corporate event host

• Panel discussion facilitator

• Guest speaker at leadership events

Her experience in live broadcasting allows her to manage large audiences with confidence while keeping discussions informative and engaging.

Podcast Work and Media Projects

Sarah Travers has also expanded her media presence through podcasting.

She currently hosts and presents several podcasts, including:

• The Public Eye Podcast

• The Lens Podcast

These podcasts are produced in collaboration with Business in the Community, an organisation that promotes responsible business practices and social impact initiatives. Through these platforms, Sarah interviews business leaders, experts, and professionals, exploring topics related to leadership, sustainability, social responsibility, and professional growth.

Sarah Travers Lead Presenter at InBroadcast

In addition to her other roles, Sarah Travers serves as the Lead Presenter for InBroadcast, a media platform focused on broadcast-style content and professional communication. This role allows her to continue working within the broadcast environment while also supporting organisations that want to communicate their messages effectively through video and digital media.

Sarah Travers Charity and Ambassador Work

Sarah Travers is actively involved in charitable and community initiatives.

She serves as an ambassador for several organisations, including:

• Alzheimer’s Society Northern Ireland

• Tinylife

• Young Enterprise Northern Ireland

Through these partnerships, she helps raise awareness of important social issues and supports initiatives that promote education, health awareness, and youth entrepreneurship. Her involvement in these organisations reflects her commitment to giving back to the community.

Sarah Travers Age

Sarah Travers was born on 3 April 1974, which means she is 51 years old as of 2025–2026. Despite spending many years in the demanding environment of television journalism, she has successfully transitioned into a second career as a communications leader and business director.

Sarah Travers Husband

Sarah Travers is married to Stephen Price, a journalist and writer based in Northern Ireland. Like Sarah, he has worked in the media industry and shares an interest in journalism and storytelling.

The couple has maintained a relatively private family life while supporting each other’s professional careers.

They currently live in Portstewart, Northern Ireland, a coastal town known for its scenic views and strong community atmosphere.

Sarah Travers Children

Sarah and her husband have two children:

• Jack Price, their son

• Evie Rose Price, their daughter

Both children have occasionally appeared in family posts shared on social media. Sarah has spoken proudly about their achievements and milestones, highlighting the importance of family in her life.

Balancing a demanding professional career with family responsibilities has been an important part of her journey.

Sarah Travers Social Media Presence

Like many modern media professionals, Sarah Travers maintains an active presence on social media. Her platforms allow her to share updates about her work, events she hosts, podcasts she presents, and training sessions delivered through Bespoke Communications.

Her professional online presence includes:

• Instagram account focused on media work and personal updates

• Twitter profile discussing media, communication, and public speaking

• LinkedIn profile highlighting her professional career and training services

Through these platforms, she engages with professionals, clients, and audiences interested in communication, leadership, and media.

The Professional Legacy of Sarah Travers

The career of Sarah demonstrates how journalism skills can be successfully applied beyond traditional broadcasting. Her transition from television news to leadership communication training reflects the growing demand for professionals who can teach effective communication in business and public life.

Her achievements include:

• A respected career in broadcast journalism

• Nearly two decades at the BBC newsroom

• Founding a successful communications training organisation

• Hosting professional events and conferences

• Contributing to podcasts and media discussions

Her story shows that adaptability and strong communication skills can open new opportunities across different industries.

Conclusion

Sarah Travers remains a prominent figure in Northern Ireland’s professional landscape. From her early days as a BBC news anchor to her current role as Director of Bespoke Communications, she has consistently focused on the power of clear and effective communication.

Her work now helps professionals develop the confidence and skills needed to communicate successfully in leadership, business, and media environments.

Through media training, event hosting, podcast presenting, and community involvement, Sarah Travers continues to influence how people share their ideas and stories with the world.

Frequently Asked Questions

1. Who is Sarah Travers?

Sarah Travers is a Northern Irish journalist, television presenter, and communications trainer. She is best known for her 17-year career as a news anchor with BBC News in Northern Ireland. After leaving broadcasting, she co-founded Bespoke Communications, where she works as Director and provides media training, presentation coaching, and leadership communication programmes across the UK and Ireland.

2. How old is Sarah Travers?

Sarah Travers was born on 3 April 1974. As of 2026, she is 51 years old.

3. Is Sarah Travers married?

Yes, Sarah Travers is married to Stephen Price. The couple has two children, a son named Jack Price and a daughter named Evie Rose Price, and they live in Portstewart.

4. What is Sarah Travers’ Instagram?

Sarah Travers is active on Instagram with the handle @sarahtraversni. On her account, she shares updates about her professional work, podcast projects, event hosting, and occasional family moments.

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