Daniel Reilly: The Liverpool Tech Entrepreneur Behind Ruler Analytics and His Link to Claire Sweeney

Daniel Reilly is a Liverpool-based entrepreneur and software specialist best known as the co-founder and director of Ruler Analytics. He has built a strong reputation in the digital marketing and data analytics industry, particularly in attribution modelling and marketing performance tracking. Although he operates successfully in the business world, he is also recognised in the public sphere due to his past relationship with Claire Sweeney.

Unlike many public figures linked to celebrities, Daniel Reilly has maintained a relatively private lifestyle, focusing primarily on his professional ventures rather than media exposure.

Daniel Reilly Age and Early Life

Daniel Reilly was born in April 1985, which makes him around 41 years old in 2026. His age aligns with reports from the time of his relationship with Claire Sweeney, where a noticeable but widely accepted age difference between the two was mentioned.

Early Background and Education

He is originally from the Merseyside area, including Southport and Liverpool, which remains central to his business operations. He studied marketing at the University of Central Arkansas, where he developed the foundation for his future career in digital marketing and analytics.

Early Career Direction

From an early stage, Daniel showed a strong interest in:

• Digital marketing
• Data-driven decision making
• Online business growth

These interests later shaped his entrepreneurial journey and contributed to his success in building technology-driven companies.

Daniel Reilly Career and Business Ventures

Daniel Reilly and Ruler Analytics

One of the most significant achievements in Daniel Reilly’s career is the founding of Ruler Analytics. The company specialises in:

• Marketing attribution software
• Marketing mix modelling
• Data-driven analytics solutions

Ruler Analytics helps businesses understand which marketing channels generate revenue, offering insights that traditional analytics tools often cannot provide.

Growth and Achievements

Under his leadership, the company has:

• Served over 1,000 clients globally
• Operated across regions including APAC, EMEA, North America and Latin America
• Become a Google Marketing Innovation Partner (first in EMEA)

The company has also earned several prestigious awards, including:

• Tech Nation Rising Stars winner
• Best Software Product at UK Search Awards
• Best Product at Global Digital Excellence Awards

These achievements highlight Daniel’s influence in the marketing technology space.

Daniel Reilly and Epic New Media

Before founding Ruler Analytics, Daniel established Epic New Media, a digital marketing agency focused on:

• SEO (Search Engine Optimisation)
• PPC (Pay-Per-Click advertising)
• Online marketing strategies

He has remained involved in this business since 2009, serving as both owner and director. This venture laid the groundwork for his later success in attribution technology.

Other Business Roles

Daniel Reilly has also been associated with:

• The Sweet Corner Ltd (2012–2014)
• Epic New Media UK Limited (2015–2018, later dissolved)

These roles demonstrate his experience across multiple business sectors, including both digital marketing and retail.

Daniel Reilly Professional Recognition

Throughout his career, Daniel Reilly has received multiple industry recognitions, including:

• Winner of Tech Nation Northern Stars (2018)
• Winner of Best Software Product (Northern Digital Awards 2017)
• Winner of Best Product (Global Digital Excellence Awards 2020)
• Winner of Best Digital Company (COLBA 2014)

These accolades reflect his contribution to innovation in marketing technology and his ability to scale successful businesses.

Daniel Reilly Claire Sweeney

Daniel Reilly gained wider public attention through his relationship with Claire Sweeney. The couple were engaged and welcomed their son together in 2014. Media coverage at the time described him as a successful software businessman, which aligns with his professional background in digital marketing and analytics.

Their Son: Jaxon Reilly

Daniel Reilly is the father of Jaxon Reilly, who was born in September 2014. Although the couple later separated, they continue to co-parent their son. Their relationship remains an important part of his public identity, even though he generally avoids media attention.

Daniel Reilly Personal Life and Privacy

One of the defining aspects of Daniel’s life is his commitment to privacy. Despite his success and connections to a well-known television personality, he has chosen not to actively engage with the celebrity spotlight.

Social Media Presence

He appears to have a modest presence on platforms such as:

• X (formerly Twitter), where he identifies as a director at Ruler Analytics
• Professional networks like LinkedIn

However, his social media usage is primarily focused on business rather than personal life.

Private Lifestyle

There is very limited publicly available information about:

• His current relationship status
• His wider family background
• Personal interests outside of work

This suggests a deliberate effort to separate his professional identity from his personal life.

Daniel Reilly Business Influence and Legacy

He has established himself as a significant figure in the UK’s marketing technology sector. His work in attribution modelling has helped businesses better understand customer journeys and marketing effectiveness.

Why His Work Matters

In today’s data-driven world, companies rely heavily on accurate analytics to make decisions. Daniel’s contributions through Ruler Analytics have helped bridge gaps left by traditional tools, enabling businesses to:

• Track real revenue impact
• Improve marketing ROI
• Optimise campaign strategies

His influence continues to grow as data becomes increasingly central to business success.

Daniel Reilly Career Timeline

Key Milestones

• 2009: Founded Epic New Media
• 2012: Began involvement in additional business ventures
• 2015: Became director of Ruler Analytics
• 2016–Present: Expanded Ruler Analytics globally
• 2017–2020: Received multiple industry awards

This timeline highlights a steady progression from agency ownership to global software leadership.

Daniel Reilly Net Worth and Financial Standing

While exact figures are not publicly disclosed, Daniel’s net worth is believed to be substantial due to:

• Ownership in a successful software company
• Long-term involvement in digital marketing businesses
• Global client base and award-winning products

His financial success is closely tied to the growth and performance of Ruler Analytics and his earlier ventures.

Conclusion

Daniel Reilly is a prominent Liverpool-based entrepreneur who has built a strong career in digital marketing and analytics. As the co-founder of Ruler Analytics and founder of Epic New Media, he has played a key role in shaping modern attribution technology.

Although he is widely recognised as the former partner of Claire Sweeney and the father of Jaxon Reilly, his primary identity remains rooted in his professional achievements. His ability to maintain privacy while leading successful businesses sets him apart from many individuals connected to public figures.

With a career spanning over a decade and continued growth in the tech sector, Daniel stands as a notable example of a modern British entrepreneur balancing success, innovation and personal discretion.

Frequently Asked Questions

1. Who is Daniel Reilly?

Daniel Reilly is a Liverpool-based businessman and software entrepreneur, best known as the co-founder of Ruler Analytics. He is also recognised as the former partner of Claire Sweeney.

2. How old is Daniel Reilly?

Daniel Reilly was born in April 1985, making him around 41 years old as of 2026.

3. What is the relationship between Claire Sweeney and Daniel Reilly?

Daniel Reilly and Claire Sweeney were previously engaged and share a son together, Jaxon Reilly, born in 2014. Although they later separated, they continue to co-parent their child.