Matthew Mills: The Businessman Behind Deliciously Ella’s Growth and Plant-Based Success

Matthew Mills is a British businessman best known as the CEO of Deliciously Ella, the plant-based food and wellness brand founded by his wife, Ella Mills. His full name is Matthew Kenneth Mackenzie Mills, and public company records list his date of birth as November 1983. He is British, lives in England, and has built a career that combines sport, finance, entrepreneurship and food business leadership.
Although many people know him through his connection with Ella Mills, Matthew has his own strong professional background. Before joining Deliciously Ella, he worked as a professional golfer and later moved into finance. His career path shows a shift from competitive sport to investment and then into brand building, where he helped turn Deliciously Ella from a popular wellness name into a serious commercial food company.
Matthew Mills Early Life and Education
Matthew Mills studied at The University of Texas at Austin between 2002 and 2006. This educational background is important because it reflects his international experience before building his business career in the UK.
University of Texas at Austin
The University of Texas at Austin is a major American university known for business, sport and academic excellence. Matthew’s time there came before his professional golf career, suggesting that sport and ambition were already central parts of his early adult life.
Matthew Mills Career Before Deliciously Ella
Before becoming CEO of Deliciously Ella, Matthew Mills had two major career stages: professional golf and finance.
Matthew Mills as a Professional Golfer
From May 2008 to July 2011, Matthew worked as a professional golfer on the European Challenge Tour. This role required discipline, focus, travel and a highly competitive mindset. These qualities later became useful in business, where patience and resilience are often just as important as technical knowledge.
Associate at Simmons & Company
After his golf career, Matthew moved into finance. From 2011 to 2015, he worked as an Associate at Simmons & Company. This gave him experience in commercial analysis, investment thinking and business strategy. His finance background likely helped Deliciously Ella grow with more structure, clearer planning and stronger commercial direction.
Matthew Mills and Deliciously Ella
Matthew Mills joined Deliciously Ella as CEO in June 2015. His LinkedIn-style career information lists the role as full-time and based in the London area. At that time, Deliciously Ella was already becoming popular through Ella Mills’ recipes, books and wellness content, but it still needed strong business leadership to scale properly.
CEO Role at Deliciously Ella
As CEO, Matthew helped the company move beyond a personal food blog and into a broader food and lifestyle business. Under his leadership, the brand expanded into packaged food products, retail distribution, apps, cafés and wider plant-based wellness content.
His role has been especially important because Deliciously Ella is not only a media brand. It is also a consumer food company, which means it needs product development, manufacturing, retail partnerships, marketing, operations and financial planning. Matthew’s background in finance and competitive sport helped support that growth.
Working with Ella Mills
Matthew Mills is also Ella Mills’ husband and business partner. The couple married in 2016 and have worked together professionally through the Deliciously Ella business. Their partnership became a central part of the brand’s public identity, combining Ella’s personal story and recipe-led creativity with Matthew’s commercial and operational leadership.
Matthew Mills Companies House Appointments
Companies House records show that Matthew Kenneth Mackenzie Mills has had 12 total company appointments, including active and dissolved companies. These appointments show his wider involvement in food, media, holding and manufacturing businesses.
Active Director Roles
Matthew is listed as an active director of several companies. These include Hero UK Holdings Limited, where he was appointed on 5 November 2025, and Hero UK Foods Limited, also appointed on 5 November 2025. These roles connect him with the wider Hero Group structure after Deliciously Ella became part of Hero Group.
He is also an active director of Cookplants Holdings Ltd, appointed on 6 September 2024, and EMills Media Ltd, appointed on 21 June 2024. His appointment at M&E Mills Chilled Manufacturing Ltd began on 13 June 2024.
Deliciously Ella and M&E Mills Companies
Matthew Mills is an active director of Deliciously Ella Ltd, appointed on 14 April 2023. He is also connected with M&E Mills Manufacturing Ltd, appointed on 21 March 2022, and M&E Mills Limited, appointed on 9 August 2021.
Another major appointment is M&E Mills Holdings Ltd, where he was appointed on 23 March 2017. He is also an active director of The Mae Deli Limited, appointed on 10 July 2015. These companies reflect the different stages of the Deliciously Ella business journey, from food service and product development to manufacturing and holding company structures.
Dissolved Company Roles
Matthew’s appointment history also includes dissolved companies. He was a director of The Mae Deli Foods Limited, appointed on 6 July 2015, and Mr Austin Mills Ltd, appointed on 13 April 2017. These dissolved records are part of his wider corporate history and do not reduce his current business role.
Matthew Mills and Hero Group
The Hero Group connection is a major part of Matthew’s recent business profile. Deliciously Ella was acquired by Hero Group, giving the brand access to a larger international food business. Matthew’s later directorships at Hero UK Holdings Limited and Hero UK Foods Limited show that he remained connected with the business structure after the acquisition.
This suggests that his role did not simply end with the sale. Instead, he appears to have continued working within the next stage of the brand’s growth and integration.
Matthew Mills Business Style
Matthew Mills’ business style appears practical, structured and growth-focused. His background in finance likely helped him understand investment, scale and profitability, while his years as a professional golfer may have shaped his discipline and long-term mindset.
Deliciously Ella needed both creativity and commercial strength. Ella Mills gave the brand its personal voice, wellness identity and recipe-led foundation. Matthew helped build the company behind that identity, supporting product ranges, retail growth and operational expansion.
Matthew Mills Wife
Matthew Mills is married to Ella Mills, also known as Ella Woodward before marriage. Ella is a British food writer, entrepreneur and founder of Deliciously Ella. Together, they have two daughters and are known publicly as both a married couple and a business partnership.

Their relationship is closely linked with the brand’s story because Deliciously Ella developed from Ella’s personal health journey into a family-led business. Matthew’s role gave the company a more professional structure and helped take it into mainstream retail.
Matthew Mills Net Worth
Matthew Mills’ exact net worth is not publicly confirmed. Online estimates should be treated carefully because they are not official financial records. However, his business success is clearly connected to the growth of Deliciously Ella, his CEO position, directorships, manufacturing companies and the Hero Group acquisition.
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Final Thoughts
Matthew Mills is much more than the husband of a famous wellness entrepreneur. He is a British businessman with experience in sport, finance and food company leadership. From professional golf to Simmons & Company and then Deliciously Ella, his career shows steady movement towards commercial leadership.
As CEO of Deliciously Ella, he helped build one of the UK’s best-known plant-based food brands. His many company appointments show the scale and seriousness of his business activity, while his continued connection with Hero-linked companies suggests an ongoing role in the brand’s future. For anyone researching Deliciously Ella, Ella Mills or the modern UK plant-based food market, Matthew Mills is an important figure behind the company’s growth.
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