Toby Watkins: The British Creative Director, Model and Fiancé of Melissa Tattam Building a Modern Media Career
Toby Watkins is a British model, filmmaker, creative director and media entrepreneur. He has built his career across fashion, modelling, social media marketing and visual production. Many people know him through his relationship with former Made in Chelsea star Melissa Tattam, but his own work also gives him a clear place in the creative industry.
His full name is Toby Harry Hugo Watkins. Official UK company records give his birth month as August 1997, which makes him 28 years old in June 2026. He is British, based in England, and closely connected with London’s media and lifestyle scene.
Toby has moved through different creative fields. He began with modelling, worked in marketing, gained experience in digital media, and then developed his career in film, reels, brand campaigns and production. Today, he is strongly connected with Maybe Media, a London-based creative content company.
Toby Watkins Age and Early Life
Toby Watkins was born in August 1997. In 2026, he is 28 years old and will turn 29 in August. His age places him in a generation of British creators who have built careers through both traditional media and social platforms.
His early life has links with the UK. Career interviews connect him with Kingston, South London, and Newbury in Berkshire. One older social media detail also mentions Dar es Salaam, Tanzania as a hometown. Because his strongest career background places his upbringing in the UK, it is better to write that he has British roots and a London-based professional life.
He studied at Bradfield College, where he completed his education in 2016. Bradfield College is an independent school in Berkshire, and his time there helped shape his early confidence, communication skills and interest in business.
Toby Watkins Education
Toby Watkins at Bradfield College
Toby Watkins went to Bradfield College, where he studied Economics. His education matches his later move into marketing, advertising and business. Economics gave him a useful base for understanding brands, markets, people and commercial decisions.
After school, he did not follow only one fixed path. Instead, he built a career through several connected areas: modelling, digital marketing, social media and creative production. That mix has helped him understand both sides of modern content work: the business side and the visual side.
Toby Watkins Career in Modelling
Early Modelling Work
Toby began modelling when he was young. His early modelling work helped him develop confidence in front of the camera. This later became useful when he moved behind the camera as a filmmaker and creative director.
He worked with modelling agencies including Nevs Model Agency and later IMG Models. His modelling background gave him access to fashion shoots, brand campaigns and professional creative teams. That experience helped him understand how visual campaigns are planned, styled and produced.
Toby Watkins and IMG Models
IMG Models is one of the world’s well-known modelling agencies. Toby’s connection with IMG gave him stronger visibility in the fashion world. His model details have included a height of about 6 feet, which helped him fit fashion and commercial modelling work.
His modelling career was not only about appearances. It gave him practical experience with cameras, lighting, brand direction and campaign storytelling. These skills later became part of his work in filmmaking and media production.
Toby Watkins Marketing Background
Before becoming more focused on filmmaking and creative direction, Toby Watkins worked in marketing and advertising. His background includes work with Billion Dollar Boy, a company known for influencer marketing and social media campaigns.
This part of his career is important because it explains why his creative work feels commercially sharp. He understands how brands speak to audiences, how social media content performs, and how campaigns need to be shaped for attention.
He worked as an intern and then as a junior account manager. This gave him experience in client work, campaign planning, digital media and social marketing. Those skills became valuable when he later moved into production and brand storytelling.
Toby Watkins as a Filmmaker and Creative Director
Toby Watkins Creative Style
Toby Watkins is now known for visual content, reels, filming and creative direction. His public image is not only that of a model. He has become a person who understands how to create polished lifestyle content for modern platforms.
His work includes travel visuals, fashion content, brand films, social videos and lifestyle-led media. He has a natural connection with the camera from his modelling years, but his current career shows stronger interest in directing and producing.
From Model to Media Creator
The move from model to media creator makes sense in Toby’s career. Models often understand how campaigns look from the front of the lens. Toby has used that experience to work from behind the lens as well.
This gives him a useful edge. He can understand the talent, the brand, the shot, the edit and the final audience. That is why his company work fits naturally with his background.
Toby Watkins and Maybe Media
Maybe Media Ltd
One of the most important parts of Toby’s professional life is Maybe Media Ltd. He is an active director of the company, appointed in December 2023. Maybe Media is connected with creative content, production and brand storytelling.
The company reflects his move into a more serious creative business role. Instead of only appearing in content, he helps create it. This shows growth from model and social media worker to director and entrepreneur.
Creative Director at Maybe Media
On Instagram, Toby presents himself as Creative Director at Maybe Media. This title fits his current public work. He is involved in shaping visual ideas, creating content and building campaigns that suit modern social platforms.
Maybe Media gives him a business identity beyond personal fame. It shows that his work is not only about lifestyle posting. It is also about producing professional visual content for brands and audiences.
Toby Watkins Companies
Both Sides of the Lens Limited
Toby Watkins is also an active director of Both Sides of the Lens Limited, appointed in July 2019. The company name fits his career very well. He has worked on both sides of the camera: first as a model, then as a filmmaker and creative director.
This company connection supports his wider media and production journey. It shows that his interest in visual storytelling started before Maybe Media became part of his public brand.
Business Direction
His business path shows steady development. He began with modelling and marketing, then moved into filming and production. His current roles show a more mature creative direction, where he uses his experience to build media projects with long-term value.
Toby Watkins Instagram
Toby Watkins uses Instagram under the handle @toby_watkins. His account presents him as a reel creator, creative director and lifestyle figure. His bio connects him with @maybemediahq and @avenuerd_ Management.
His Instagram includes travel, fashion, lifestyle moments, creative work and personal content. He has more than 28,000 followers, giving him a strong but still personal platform. His image is polished, active and modern.
A key part of his Instagram presence is his relationship with Melissa Tattam. Their engagement post attracted strong attention and warm comments from friends, fans and people from the Chelsea media circle.
Toby Watkins and Melissa Tattam
Toby Watkins is widely known as the fiancé of Melissa Tattam. Melissa is a British TV personality, fashion and lifestyle creator, podcast host and former Made in Chelsea cast member.
Their relationship has not been a simple straight line. They dated for years, spent time apart, and later came back together. This has made their story more interesting to people who follow Melissa and the Chelsea social world.
Their relationship feels more private than Melissa’s earlier reality TV romance with Harry Baron. Toby and Melissa share moments online, but they do not build their whole public life on drama. Their image is more mature, stylish and settled.
Toby Watkins Engaged to Melissa Tattam
In February 2026, Toby and Melissa shared their engagement news. The caption “One less lonely girl” with a ring emoji became the phrase linked to the announcement.
Melissa replied with love, and the post received many happy messages. The engagement became a major moment for fans of Melissa, especially those who have followed her life since Made in Chelsea.
Sophie Habboo, Melissa’s close friend and podcast co-host, also played a part in the engagement story. She helped with the secret planning and ring details, adding a warm friendship element to the proposal.
Toby Watkins and Made in Chelsea
Toby Watkins is not best known as a main Made in Chelsea cast member. His connection to the show comes through Melissa Tattam. Melissa became known through the programme, and Toby became part of that wider conversation because of their relationship.
During the Bali period linked with the Made in Chelsea circle, Toby’s name became more visible. He was connected to Melissa’s personal storyline after they spent time apart and later reconnected.
The best wording is simple: Toby is connected with the Made in Chelsea world through Melissa, but his main career is in modelling, filmmaking, creative direction and media business.
Toby Watkins and Wednesdays Podcast
Toby has also appeared in content connected with Wednesdays, the podcast hosted by Melissa Tattam and Sophie Habboo. One recent podcast promotion included “Toby x Melissa’s Paint & Sip date night”, showing his connection to Melissa’s media world.
This gives fans a softer look at their relationship. It also shows that Toby is comfortable appearing in lifestyle and entertainment content while still keeping his own career identity.
Toby Watkins Net Worth and Income
There is no confirmed net worth figure for Toby Watkins. Exact online numbers should not be used as fact. His income sources are easier to understand.
He earns through creative direction, media production, modelling, brand work, company projects and social media-related campaigns. His background in marketing and visual content gives him several possible income streams.
His career is not based on one job title. He is a modern creative professional who combines business, camera work, social media, fashion and production.
Final Thoughts
Toby Watkins is more than Melissa Tattam’s fiancé. He is a British model, filmmaker, creative director and entrepreneur who has built a career through several creative stages. From Bradfield College to Billion Dollar Boy, from IMG Models to Maybe Media, his path shows steady growth in fashion, marketing and production.
His relationship with Melissa Tattam has made him more visible to a wider audience, especially fans of Made in Chelsea. However, his own career gives him a strong identity. He understands brands, content, modelling and visual storytelling.
With Maybe Media and Both Sides of the Lens Limited, Toby has positioned himself as a serious creative figure in London’s media space. His future looks focused on production, lifestyle content, brand campaigns and a public life shared with Melissa.
FAQs
1. Who is Toby Watkins?
Toby Watkins is a British model, filmmaker, creative director and media entrepreneur. He is connected with the UK creative industry through modelling, social media marketing, brand content and production work. He is also known publicly as the fiancé of Melissa Tattam.
2. How old is Toby Watkins?
Toby Watkins was born in August 1997, which makes him 28 years old in 2026. His full official name is Toby Harry Hugo Watkins, and he is British.
3. Is Toby Watkins in Made in Chelsea?
Toby Watkins is not mainly known as a full Made in Chelsea cast member. His connection to the show comes through his relationship with Melissa Tattam, who became famous from Made in Chelsea. Toby became part of the wider Chelsea conversation because of their relationship.
4. What does Toby Watkins do for work?
Toby Watkins works in modelling, filmmaking, creative direction and media production. He has been linked with IMG Models, Billion Dollar Boy, Maybe Media Ltd and Both Sides of the Lens Limited. His current public role is strongly connected with creative content, brand films and visual storytelling.
